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T20 WC: Amul scores sponsor deals with USA Cricket, CSA

SportzPower Team

May 02, 2024 18:05

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Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday.

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1.

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024.

Nov 23, 2020 18:11

BKT Tires enters Indian football arena, partners 4 ISL clubs

MUMBAI: Balkrishna Industries Ltd. (BKT Tires) has partnered with four franchises of the ongoing edition of the Hero Indian Super League 2020-2021. By partnering with ATK Mohun Bagan FC, Hyderabad FC, NorthEast United FC and SC East Bengal, BKT marked its maiden association with professional football in India ahead of ISL season 2020- 2021.

Nov 20, 2020 14:11

CEAT makes 1st India football play - as Jamshedpur FC tyre partner

MUMBAI: Tyre major CEAT, has associated with Jamshedpur FC as the official tyre partner for the Hero Indian Super League 2020-21. The association is CEAT’s first partnership with an Indian football team, after having established alliances with various top brands in the world of sports with the likes of Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.

Nov 19, 2020 18:11

ISL7 kick-off to mark country’s 1st major post-COVID tourney

MUMBAI: The stage is set for Friday's kick-off in Goa of much awaited seventh edition of the Hero Indian Super League (ISL), the country’s first major tournament to be organised since the enforcement of a COVID-19 lockdown eight months ago.

Nov 19, 2020 16:11

TAM Sports' IPL 13 closing report: 37 new categories; Oppo tops

MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering all 60 matches of what was a super successful Indian Premier League held in the UAE. The final report in the series is for all the 21 channels on which matches were telecast.

Nov 19, 2020 15:11

Home appliances major Midea inks partnership with Mumbai City

MUMBAI: Midea, one of the world’s leading home appliances and air-treatment companies, Thursday announced a new global partnership with Mumbai City FC. Midea becomes the club’s official Home Appliances, White Goods & HVAC (Heating Ventilation and Air Conditioning) partner.

Nov 19, 2020 12:11

Nippon Paint India extends asst sponsor assn with Chennaiyin FC

CHENNAI: Chennaiyin FC announced Thursday that Nippon Paint India have renewed their affiliation with two-time Hero Indian Super League champions as their associate sponsor for the 2020-21 season. This is the fourth consecutive year of Nippon Paint India's association with CFC.

Nov 18, 2020 17:11

Edelweiss Mutual Fund launches Kabaddi-inspired TVC

MUMBAI: Edelweiss Mutual Fund has launched a new TVC, ‘Market conditions Dekh Kar Badhao bhi, Bachao bhi’ which uses the analogy of a raider in kabaddi to explain how Balanced Advantage Funds (BAF) help tackle market ups and downs. The campaign derives learnings from Kabaddi, to help understand the investing strategy behind BAFs.

Nov 18, 2020 17:11

Kerala Blasters add 2 more brands to sponsor roster

KOCHI: Ahead of the Hero Indian Super League 2020 kick-off Friday, Kerala Blasters FC has added two more brands to its burgeoning sponsor roster. The ISL franchise has partner with ExTravelMoney.com as their “Official Travel Money Partner” and EWIRE Softtech Pvt. Ltd as Supporting Sponsor.

Nov 18, 2020 16:11

Australian Open announces Ralph Lauren as new Official Outfitter

MELBOURNE: The Australian Open and Ralph Lauren Corporation Tuesday announced a new, global long-term partnership. Ralph Lauren has been named Official Outfitter of the Australian Open and will outfit all on-court officials, including the AO ballkids and chair umpires, in a specially-designed collection of apparel and accessories.

Nov 18, 2020 16:11

Rolex extends global partnership with ATP

LONDON: The ATP has announced a long-term extension to its partnership with Rolex. The new agreement begins in 2021 and will see Rolex continue as the Official Timekeeper of the ATP Tour as well as the Nitto ATP Finals in Turin, Italy. In addition, Rolex will also become the Official Timekeeper of the Next Gen ATP Finals in Milan, Italy.

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