Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached. 

This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.

Nov 22, 2023 15:11
MUMBAI: The National Basketball Association (NBA) and Suditi Sports Apparel Ltd. (SSAL), a leader in apparel exports, Wednesday announced a multiyear expansion of their existing merchandising collaboration that will see Suditi create and distribute more officially licensed NBA fanwear in India.  
Nov 17, 2023 18:11
NEW YORK: The National Basketball Association (NBA) and Foot Locker, Inc. Friday announced a multiyear partnership that makes the global footwear and apparel retailer an official league marketing partner in the U.S.
Nov 16, 2023 19:11
The National Basketball Association (NBA) and media-tech company New Emerging World of Journalism (NEWJ) Thursday announced a multi-year collaboration to create localized short-form digital NBA content for fans across India.  
Nov 02, 2023 19:11
MUMBAI: The National Basketball Association (NBA) and Bhaane Thursday announced a multiyear collaboration for the clothing brand to launch and operate   The online store provides fans in India with the most comprehensive selection of official NBA merchandise ever available in the country.
Oct 31, 2023 20:10
NEW YORK: The National Basketball Association and Kim Kardashian's Skims brand have struck a multiyear deal that will make Skims the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.
Oct 31, 2023 19:10
The NBA Monday unveiled the official courts that teams will play on throughout the inaugural NBA In-Season Tournament, which tips off on Friday, Nov. 3 with a doubleheader on ESPN as the Knicks visit the Milwaukee Bucks at 7:30 p.m. ET and the Denver Nuggets host the Dallas Mavericks at 10 p.m. ET. 
Oct 26, 2023 18:10
NEW YORK: The National Basketball Association (NBA) Wednesday announced the global premiere of “The Heist”, the league’s brand campaign celebrating the inaugural NBA In-Season Tournament, which tips off on Friday, November 3. 
Oct 18, 2023 07:10
INDIANAPOLIS: The NCAA on Tuesday announced it has renewed its long-standing partnership with On Location, the Endeavor-owned premium experiential hospitality company, in a multi-year deal to continue serving as the collegiate athletics governing body’s official ticket and fan hospitality provider.
Oct 13, 2023 18:10
Sportswear brand Reebok Thursday announced longtime brand partner and legendary hall-of-famer Shaquille O’Neal as the president of Reebok Basketball.  The appointment of the newly created position comes on the heels of Reebok’s announcement made earlier this month regarding its long-term strategy to re-emerge into team sport and focus on the brand’s global commitment to performance basketball.
Sep 22, 2023 18:09
MUMBAI: The 2022-23 NBA season was the league’s most-watched ever in India, surpassing 100 million unique viewers across linear, social media and digital media platforms for the first time ever.   The 2023-24 NBA season tips off on Wednesday, October 25 and games will air live in India on Sports18-1, JioCinema and NBA League Pass via the NBA App.