COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 06, 2022 19:07
MONACO: World Athletics has launched its own fantasy game - Fantasy World Athletics. The new fantasy game was launched at the ongoing World Athletics Championships Oregon22. Putting players in the shoes of selectors, they will manage a team of athletes and score points based on their real-life performances in Oregon.
Jul 06, 2022 18:07
REDWOOD CITY, Calif.: Codemasters and Electronic Arts Inc. has launched EA Sports F1 22, the official game of the 2022 FIA Formula One World Championship, for PlayStation 5, Xbox Series X|S, PlayStation 4, Xbox One, and PC via Origin and Steam. 
Jul 05, 2022 18:07
CHENNAI: Fantasy sports platform newbie Sportasy has partnered with five teams in the ongoing Tamil Nadu Premier League.  The five teams are – Lyca Kovai Kings, Siechem Madurai Partners, iDream Tiruppur Tamizhans, Nellai Royal Kings, and Ruby Trichy Warriors.  In addition, the Ernakulam-based gaming platform has signed up Team India and Chennai Super Kings cricketer Shivam Dube as brand ambassador. 
Jul 05, 2022 15:07
NEW DELHI: India have been drawn in Group D of the FIFAe Nations Cup 2022, which is set to be held in Copenhagen, Denmark, later this year. With the draw for the FIFAe Finals held in Zurich, Switzerland on Monday, July 4, 2022, India, who were in Pot 4, were the last team to be drawn, and hence were placed in Group D. Joining the eTigers in Group D are the Netherlands, Poland, Italy, Mexico, and Morocco.
Jul 04, 2022 17:07
LONDON: Global sports news video provider SNTV Monday announced GLHF, a leading provider of gaming news, as its new content partner.  The deal will see GLHF’s video content made available to SNTV’s global network of broadcast, digital and social channels, increasing reach and maximising their exposure.
Jul 04, 2022 16:07
NEW DELHI: Indian Esports organisation S8UL has been nominated for the global "Esports Awards" in the ‘Content Group of the Year’ category while its co-founder Naman Mathur aka Mortal has been nominated for ‘Esports Personality of the Year’.
Jul 01, 2022 15:07
NEW DELHI:, India's biggest poker platform, Friday launched its new brand campaign ‘You Hold the Cards’ featuring their brand ambassador, Bollywood star Shahid Kapoor.
Jun 30, 2022 16:06
SINGAPORE: ONE Esports, a subsidiary of ONE Championship (ONE), has launched Gamer’s Paradise, a new gaming variety talk show series. 
Jun 28, 2022 18:06
MUMBAI: Live game streaming and Esports platform Loco has rolled out ‘Legends’- a non-fungible token (NFT) platform for Esports. The platform will allow users to own and trade Esports collectible assets.
Jun 28, 2022 15:06
NEW DELHI: Indian poker platform Tuesday announced the onboarding of Bollywood actor Shahid Kapoor as its brand ambassador.  As per an official release, "Shahid’s association with the brand comes in line with its commitment to popularize and create awareness amongst the masses about poker".