Participatory Sports

BENGALURU: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Indian two-wheeler giant Hero MotoCorp, has come aboard the Tata Consultancy Services (TCS) World 10K Bengaluru.

As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

Apr 15, 2024 20:04
BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.
Apr 08, 2024 15:04
Japanese sportswear brand ASICS Monday launched its limited-edition merchandise for the World Athletics Gold Label, TCS World 10K Bengaluru, scheduled for Sunday, April 28th.  
Apr 05, 2024 20:04
BENGALURU: Dame Valerie Adams, the iconic shot putter, a four-time World Champion and two-time Olympic medallist has been named the International Event Ambassador for the 16th edition of the Tata Consultancy Services World 10K Bengaluru to be held on Sunday, 28th April 2024.
Apr 03, 2024 19:04
Agilitas Sports has appointed Richard Zartman, former design director for the Global Running Business unit at the adidasm as vice president of Footwear Design at the sportswear and athleisure solutions platform.  As part of the founding team at Agilitas Sports, Richard will lead footwear design for Agilitas Group's portfolio of athletic sportswear brands.
Mar 27, 2024 20:03
ROTTERDAM, Netherlands: Smart wearables and health technology company Zepp Health Corporation has announced its partnership with the Kelvin Kiptum Foundation, a significant initiative aimed at preserving the legacy of the late marathon world record holder who tragically died in a car crash on February 11th. 
Mar 07, 2024 19:03
LONDON: IMG announced Thursday it has extended its agreement with the Professional Triathletes Organisation (PTO) to exclusively negotiate and distribute the media rights for the sport’s T100 Triathlon World Tour until 2026.
Feb 27, 2024 19:02
MUMBAI: JPMorgan Chase recently held its 11th annual corporate employee run across Bengaluru, Hyderabad, Mumbai, and Pune. 
Feb 14, 2024 18:02
SEATTLE: Brooks Running, a subsidiary of Berkshire Hathaway, finished 2023 with record revenue growth of $1.2 billion, up 5% year-on-year, and a record 20 million+ units sold. 
Feb 06, 2024 18:02
KOCHI: Tiger Balm, a world-renowned topical analgesic brand under Haw Par Healthcare, through their distribution Partner (Gardenia Cosmotrade LLP) in India, has joined forces with the Federal Bank Kochi Marathon (FBKM) as the official Pain Relief Partner. With a legacy of over a century, Tiger Balm is a trusted household name synonymous with care, healing, and comfort.
Jan 23, 2024 18:01
MUMBAI: The 19th edition of the World Athletics Gold Label Race, the Tata Mumbai Marathon is known for its challenging course and elite participants from across the globe. Widely known as Asia's premier running event, this year the marathon had approximately 59,000+ participants.