Participatory Sports

NEW DELHI: Running is vital for life, a belief championed by PUMA ambassadors Harmanpreet Kaur, Indian cricket team captain, and Sarabjot Singh, Olympic bronze medallist. 

Putting the spotlight on it, the two sports icons fronted a colourful march through Lodhi Colony Tuesday in the capital to launch the new race day tee (RDT) for Vedanta Delhi Half Marathon (VDHM), designed exclusively by official sports partner PUMA India.

Aug 27, 2024 14:08
BENGALURU: SAP Labs India on Sunday hosted the inaugural edition of SAP Run 2024 – a community-focused marathon that brought together over 5,000 participants.  Starting from the Karnataka Trade Promotion Organisation (KTPO) in Whitefield, the event featured a range of race categories, including 3k, 5k, and 10k, bringing together runners from all over the city.
Aug 16, 2024 17:08
NEW DELHI: Runtopia, a sports tracking app with the highest reward system among sports performance tracking apps, Thursday announced the launch of a referral program for sports enthusiasts in India, calling on more people who love sports to share their healthy lifestyle with friends and family. 
Aug 14, 2024 17:08
MUMBAI: The Mumbai Marathon, since its inception in 2004, has heralded a change that redefined the sporting landscape in India. This movement has unleased the power of participative sport and has personified the pulse of Mumbai – a pulse that brings us together, no matter what the circumstances…#HarDilMumbai.
Aug 12, 2024 11:08
The 11th Ladakh Marathon, one of the most challenging high-altitude marathons in the world, will be held from September 5th to 8th, 2024. The event will feature 6,218 runners from around the globe competing in six categories on a demanding course.
Jul 02, 2024 19:07
Tata Consultancy Services (TCS), a leader in IT services, consulting, and business solutions, announced its title partnership of the Sydney Marathon. The five-year partnership will see TCS leverage its expertise to enhance the marathon’s use of advanced technologies, sustainability, accessibility, and charitable impact while continuing to support running and well-being across Indigenous Australia.
Jun 19, 2024 19:06
AUSTIN, Texas: Shokz, the global consumer electronics brand and a pioneer in open-ear headphone technology, Wednesday announced the current, two-time Olympic marathon champion, Eliud Kipchoge, as a global brand ambassador.  As part of the partnership, Kipchoge and Shokz will jointly launch co-branded products.
Jun 05, 2024 17:06
OLATHE, Kan.: Garmin is celebrating Global Running Day with data-backed insights into how running boosts the mind and body, as well as metrics like average distance per run and pace per mile.  From higher sleep and Body Battery scores to lower resting heart rates and stress, data from the Garmin Connect community shows that those who log the most miles each week appear to see the greatest health benefits.
Jun 03, 2024 16:06
HERZOGENAURACH, Germany: Global sports company PUMA has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027.
May 22, 2024 16:05
Indian active nutrition brand Fast&Up Wednesday announced the launch of its latest innovation - Fast&Up Reload Ready-to-Drink. 
May 01, 2024 19:05
Amer Sports, parent company of Enve Composites, announced Tuesday that the Enve brand has been acquired by PV3, a Utah-based private investment firm. ENVE Composites was founded in 2007 as Edge Composites, changing its name to ENVE Composites in 2010. It is one of a small number of cycling brands to manufacture wheels, components, and bikes in the United States. Amer Sports acquired ENVE in 2016 for $50 million.