PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs. 

The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic new initiatives and products, a media release said.

Mar 09, 2021 17:03
CARLSBAD, Calif.: Callaway Golf Company and Topgolf International, Inc. announced Monday that the companies have completed their previously announced merger, following approval by shareholders of both companies.  The combined enterprise creates an unrivaled tech-enabled golf company delivering leading golf equipment, apparel and entertainment.    
Sep 14, 2018 15:09
ZURICH: UEFA announced on Thursday that leading logistics company FedEx Express will continue to remain an official sponsor of the Europa League as per a renewed agreement that will last till 2021. The deal was brokered by UEFA’s exclusive marketing agency, TEAM Marketing AG. 
Dec 30, 2017 16:12
AS THE CLOCK winds down on what has been a momentous year for Indian sport, some observations. The abiding legacy of 2017 in football will remain India successfully staging the U-17 World Cup at six venues from October 6 to 28.