Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Jan 08, 2021 18:01
LONDON: Premier League side Tottenham Hotspur has announced a multi-year partnership with cinch, which will see the UK-based online car-selling platform become the club’s first official sleeve partner. The cinch logo will be seen on the sleeve of both the men’s and women’s teams’ shirts for all first team matches starting with this Sunday’s round of games (10 January).
Jan 08, 2021 18:01
LONDON: With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One.
Jan 07, 2021 18:01
KOCHI: Gokulam Kerala FC has announced CSB Bank as official sponsors for the Hero I-League season 2020-21.  As part of the sponsorship, CSB Bank will appear on the back of the GKFC jersey. The club will also be doing several promotional activities along with the bank during the season.
Jan 05, 2021 16:01
MUMBAI: Three days after BCCI president Sourav Ganguly suffered a mild heart attack, Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring the former India captain. The decision comes in the wake of heavy trolling from social media users who ridiculed the company's ad campaigns that claim its oil is healthy for the heart. 
Jan 05, 2021 16:01
MUMBAI: Building on the proposition to bring families closer by encouraging playful connections, OREO, the world's No.1 cookie brand, is further fortifying its promise of infusing a dose of fun in everyone’s life with its latest campaign #OreoPlayPledge. 
Jan 05, 2021 15:01
MUMBAI: The Walt Disney Company has created a new leadership structure at Star Sports in the aftermath of the departure of key executives from the network late last year. 
Jan 04, 2021 18:01
KUALA LUMPUR: The Asian Football Confederation (AFC) Monday launched a range of new logomarks and visual identities for its major national team tournaments - the AFC Asian Qualifiers, AFC Asian Cup, AFC Women’s Asian Cup, AFC U23 Asian Cup, and the annual club competitions - the AFC Champions League and AFC Cup. 
Dec 23, 2020 18:12
WHITLEY, UK: Land Rover’s most capable and durable 4x4 is taking on the ultimate all-terrain challenge with two Defender 110 support vehicles destined for the Dakar Rally 2021.  The rally is one of the toughest sporting events in the world and the production-spec models will support ambitious new Dakar Rally and Prodrive-backed team, Bahrain Raid Xtreme (BRX) throughout the 7,646 kilometre race.
Dec 22, 2020 18:12
HONG KONG: HSBC, one of the most prolific supporters of world golf, had announced a renewal of three key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships - HSBC Champions in Shanghai and the CGA-HSBC China Junior Golf Programme.
Dec 16, 2020 17:12
KUALA LUMPUR: The Asian Football Confederation (AFC) Wednesday announced the extension of its partnership with Continental Tires for the upcoming four-year rights cycle. The German manufacturer will continue to be the Official Tire Partner of the AFC national team competitions and the exclusive sponsor in the tire category.