Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Jan 25, 2021 16:01
NEW DELHI: hummel, a leading Danish sportswear brand founded in 1923 and b2b eCommerce platform udaan Monday announced a pan-India distribution partnership. As part of this partnership, hummel will leverage udaan's distribution network to offer its range of products across the length and breadth of the country.
Jan 25, 2021 15:01
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Jan 22, 2021 20:01
KOCHI: Kerala Blasters FC Friday announced Ather Energy as an official partner for the ongoing season of the Hero Indian Super League. 
Jan 22, 2021 19:01
NEW YORK: French sporting goods retailer Decathlon and the National Basketball Association (NBA) Friday announced a new multiyear merchandising partnership that makes Decathlon an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America and marks Decathlon’s first partnership with a North American sports league.
Jan 22, 2021 19:01
LAHORE: Pepsico has extended its position as principal partner of Pakistan's men's national cricket team to the women’s national team as well with the announcement of a one-year agreement which was signed between the US beverages giant and Pakistan Cricket Board representatives at the PCB headquarters here Wednesday.
Jan 15, 2021 17:01
CALGARY, Canada: The Canadian subsidiary of Balkrishna Industries Ltd (BKT Tires), the Indian multinational group and global player in the off-highway tire market, and OK Tire have been named as the official title sponsors of the BKT Tires & OK Tire World Men’s Curling Championship 2021, taking place in the Calgary hub in Alberta, Canada.
Jan 15, 2021 16:01
NEW DELHI: Sesa Football Academy, the sports initiative of Vedanta group, has launched a new logo, which is "in line with the philosophy of the larger entity that is Vedanta Sports". Vedanta is further expanding the reach of the sports development programs with various sports development programs across the country, including Zinc Football in Rajasthan.
Jan 15, 2021 13:01
MUMBAI: Five-time Indian Premier League champions Mumbai Indians has been provided further endorsement of its claim to being India’s leading sports club on and off the field in the latest report put out by global brand valuation agency Brand Finance.   The 2020 edition winners are the only IPL team to have grown in brand value this year, registering a 7.1% upstick at $70.3 million, according to the study.
Jan 12, 2021 22:01
MUMBAI: Castrol India Limited has announced the appointment of Jaya Jamrani as vice president – marketing effective 1 January to lead Castrol’s marketing function for India. In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.
Jan 12, 2021 21:01
MUMBAI: SIX5SIX, the All India Football Federation's kit partner for Indian team soccer, has unveiled its new jersey for the senior men's national team.