NEW DELHI: The most powerful cricket body in the world has yet again been forced to eat humble pie after falling at the wrong end of the stick on the legal front. Needless to say, it is a seriously expensive pie. 

The Board of Control for Cricket in India (BCCI) is reportedly ready to cough up compensation of over Rs8 billion to IPL franchise Kochi Tuskers Kerala for terminating its contract in 2011, a massive mark-up on the Rs3 billion the team's promoters were initially willing to settle for.

Jun 21, 2024 17:06
TMRW House of Brands, an e-commerce rollup venture owned by Aditya Birla Group Venture, has acquired a 16% stake in Accel and Virat Kohli-backed men's wear brand WROGN for Rs 125 crore ($15 million) 
Jun 21, 2024 16:06
Zee Entertainment Enterprises Limited (ZEE) and the Emirates Cricket Board have released the list of retained players for season 3 of the DP World International League T20.  The six franchise teams have retained a total of 69 players for tournament’s third season which will be played from Saturday, 11 January to Sunday, 9 February 2025 in Dubai, Sharjah and Abu Dhabi.
Jun 20, 2024 20:06
The Board of Control for Cricket in India (BCCI) announced fixtures for the much-anticipated international home season of Team India (Senior Men) for 2024-25.
Jun 20, 2024 19:06
In India, cricket is more than a sport; it's a cultural phenomenon that unites generations across all demographics. Embracing this passion, Britannia 50-50 announces two campaigns, including Britannia 50-50 T20 Golmaal with Ravi Shastri and a new TVC film for Britannia 50-50 Sweet and Salty.
Jun 20, 2024 16:06
Centre Court Capital, a venture capital firm backed by the Sajjan Jindal Family Trust focused on the sports and gaming ecosystem in India, Thursday announced its investment in Quidich Innovation Labs, a sports broadcast technology company co-founded by Rahat Kulshreshtha and Gaurav Mehta. 
Jun 19, 2024 18:06
Duroflex, a brand in the sleep solutions category, continues to extend its support to the star cricketer Virat Kohli during the crucial cricket league. Understanding the importance of optimal sleep quality, the brand has delivered Virat's preferred Back Magic Pro mattress for him to New York, USA.
Jun 19, 2024 17:06
With a brand value of $227.9 million in 2023, cricketer Virat Kohli surpassed Bollywood star Ranveer Singh to reclaim the No 1 spot as India’s most valued celebrity, according to "Celebrity Brand Valuation Report 2023", released by global consulting firm Kroll.  Virat was No 2 with $176.9 million in 2022. That’s a 30% jump in one year.
Jun 19, 2024 17:06
The ICC Wednesday launched "ICC Immersive", a new app developed in collaboration with Quidich to bring the atmosphere of the ongoing Men’s T20 World Cup 2024 to fans through Apple Vision Pro. Apple Vision Pro users will be able to download the app and be virtually transported onto the cricket pitch, surrounded by a roaring crowd and interactive data overlays and visualizations of the ongoing "cricket carnival".
Jun 19, 2024 17:06
BENGALURU: Go Digit General Insurance Limited (Digit Insurance), one of India’s new-age insurance companies, Wednesday announced the launch of its latest brand campaign “That’s it!” with its brand ambassador Virat Kohli.  The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC Men's T20 World Cup.
Jun 18, 2024 18:06
MUMBAI: Entertainer’s Cricket League (ECL) - a content creator based cricketing league - was launched here Tuesday in the presence of Abhishek Malhan, Sonu Sharma, Elvish Yadav, Harsh Beniwal, Munawar Faruqui, Anurag Dwivedi and league founders, Anil Kumar and Himanshu Chandnani.  This franchise-based league featuring six teams will be played in the months of August and September.