News

Jun 21, 2024 20:06

Odisha govt extends Hockey India sponsorship till 2036

The freshly minted BJP-led Odisha government Friday announced an extension of its support to Hockey India (HI) till 2036. 

The decision was taken after a high-level meeting which involved HI president Dilip Tirkey and HI secretary general Bhola Nath Singh, along with the newly-sworn-in Chief Minister of Odisha Mohan Charan…

Jun 21, 2024 20:06

WBC Asia title holder Neeraj Goyat to join Big Boss OTT

WBC Asia title holder Neeraj Goyat has been invited to join Big Boss OTT. 

Neeraj is all set to enthrall his audience as he is a crowd favorite being a figure in the global boxing scene.

The boxing professional has also appeared in numerous music videos and instructed celebrities like Farhan Akhtar to display boxing…

Jun 21, 2024 19:06

Tommy Hilfiger, U.S. SailGP team ink global partnership

AMSTERDAM: Tommy Hilfiger, which is part of PVH Corp., announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team. 

Sharing an ethos of disruption and innovation, Tommy Hilfiger and the US SailGP Team will use the partnership to push the boundaries of performance,…

Jun 21, 2024 19:06

India to push 2036 Olympic bid; seek Indic sports' inclusion

India's sports administrators would reportedly be "lobbying" hard during the upcoming Paris Olympics to brighten the country's chances of hosting the 2036 Games where they will push for the inclusion of indigenous disciplines like kho kho, kabaddi and yoga if their ambitious bid is successful.

The Sports Authority of India's…

Jun 21, 2024 19:06

India’s top Valorant teams set to compete for $66k prize pool

NEW DELHI: NODWIN Gaming, the leading South Asian gaming and esports company, in collaboration with Riot Games, are set to bring the LAN playoffs of the OMEN Valorant Challengers South Asia Split 2 to Delhi's NODWIN Gaming Arena in Chattarpur from June 25-28. 

Get ready for South Asia's top Valorant teams to battle it out for…

Jun 21, 2024 18:06

Coca-Cola strikes Copa America '24 global partner association

ATLANTA CITY: The Confederación Susamericana de Fútbol announces Coca-Cola as the new global partner of the Copa America 2024, one of the most important competitions in world football.

Jun 21, 2024 18:06

Paris '24 mktng campaign turns host city sights into sporting playground

Worldwide Olympic Partner OMEGA has launched a memorable marketing campaign ahead of the Olympic Games Paris 2024, turning the host city’s most recognisable landmarks into a sporting arena for the world’s greatest athletes.

Jun 21, 2024 17:06

Virat-backed WROGN offloads 16% stake to TMRW for $15m

TMRW House of Brands, an e-commerce rollup venture owned by Aditya Birla Group Venture, has acquired a 16% stake in Accel and Virat Kohli-backed men's wear brand WROGN for Rs 125 crore ($15 million) 

Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN has been one of the leading youth brands in India…

Jun 21, 2024 16:06

6 franchises retain 69 players for season 3 of ILT20

Zee Entertainment Enterprises Limited (ZEE) and the Emirates Cricket Board have released the list of retained players for season 3 of the DP World International League T20. 

The six franchise teams have retained a total of 69 players for tournament’s third season which will be played from Saturday, 11 January to Sunday, 9…

Jun 21, 2024 16:06

Centre appoints Atul Kumar Chaudhary as new TRAI secretary

The Union government has appointed by Atul Kumar Chaudhary as the new secretary of the TRAI, filling the vacancy left after V Raghunandan retired last month.

Chaudhary previously served as deputy director general (DDG) at the Department of Telecommunications (DoT) and also held the position of DDG at Unique Identification…