Technology

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 30, 2022 14:06
LONDON: Sports tech company Stats Perform Wednesday announced expanded capabilities in its PressBox platform that gives media a streamlined set of tools powered by AI to deliver content to fans.  Enhancements to PressBox Graphics, PressBox Live and PressBox Video enable access to data, historical context and mobile content creation on an integrated platform.
Jun 30, 2022 10:06
MUMBAI: India’s most valuable startup BYJU'S, which has just extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023), is on a major cost-cutting exercise. 
Jun 29, 2022 16:06
NEOM, Saudi Arabia: NEOM announced Tuesday a strategic partnership with McLaren Racing to become the title partner of the McLaren Formula E and Extreme E racing teams, bringing two all-electric race series' together for the first time under the banner of 'NEOM McLaren Electric Racing'.
Jun 28, 2022 18:06
LONDON: Sports data and technology company Genius Sports Limited and Clue, a leading provider of intelligence and investigations software, have launched what is claimed to be the "most comprehensive integrity intelligence platform in world sport".
Jun 27, 2022 06:06
NEW DELHI (June 07): The International Chess Federation and the All India Chess Federation have strengthened their partnership with Tech Mahindra to provide a next-generation digital fan experience by leveraging Fan Nxt.Now. 
Jun 27, 2022 06:06
BENGALURU (June 08): Sportswear brand PUMA has launched its official mobile shopping app in India in order to further enhance its digital offerings for consumers and to provide them with quicker access to its latest products and exclusive services.  India is the first country to go live with the PUMA app developed by the German sportswear giant. 
Jun 27, 2022 05:06
CUPERTINO, California (June 15): Tech titan Apple has made its most significant play in sports, announcing Tuesday a ten-year adgreement with Major League Soccer that will see the Apple TV app as the exclusive destination for every live MLS match beginning 2023. 
Jun 27, 2022 04:06
DOHA, Qatar: Group ONE Holdings(ONE) and Media City Qatar have signed a Memorandum of Understanding (MoU) to develop a strategic long-term partnership, collaborating in the production and development of a wide range of global content in Qatar across multiple media sectors, including original programming, studio shows, and esports, that will strengthen Qatar’s growing media ecosystem.
Jun 26, 2022 17:06
BENGALURU: Edtech major BYJU'S has extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023).  Its original term expired in March just before the start of IPL 2022. The extension is valued at around $55 million in toto, or roughly $1m per game that Team India will play over the next 18 months.
May 19, 2022 11:05
NEW DELHI: In an effort to augment its gaming content creation, game streaming and eSports platform Rooter  has teamed up with Indian cricketer Riyan Parag. The collaboration will bring Riyan as a content creator on Rooter’s platform.