Technology

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 22, 2021 18:06
DUBAI: Sports fans won’t have to worry about missing the action when they fly with Emirates this summer, whether they are following the rescheduled summer Olympic Games, UEFA EURO 2020, or other top sports and leagues such as the Wimbledon Championships, the British Open, the NBA Finals, the PGA Tour and more.
Jun 16, 2021 18:06
MUMBAI: The NBA 2K League has returned to Loco, India’s leading game streaming platform, for the 2021 regular-season and season-long competition.  The 16-week season tipped off May 19 with THE TIPOFF Powered by AT&T, and will conclude Saturday, September 4 with the 2021 NBA 2K League finals delivered by DoorDash.
Jun 15, 2021 12:06
NEW YORK: Luxury ecommerce platform Saks has appointed NBA All-Star James Harden as an independent member of its board. 
Jun 15, 2021 12:06
MUMBAI: GroupM has released its "This Year Next year: Global Mid-Year Media Forecast", and reports that midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic. This has led to a major revision of GroupM's global forecast for this year and beyond. 
Jun 14, 2021 16:06
MUMBAI: Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore.
Jun 11, 2021 10:06
STAMFORD, Conn.: NBC Olympics, a division of the NBC Sports Group, has selected Sony Electronics to provide broadcast and production equipment for its production of the Games of the XXXII Olympiad, which is scheduled to take place in Tokyo from July 23 – August 8. 
Jun 09, 2021 18:06
MUMBAI: Former India cricketer Virender Sehwag, Wednesday launched Cricuru - which lays claim to being India’s first cricket coaching website that offers experiential learning.
Jun 08, 2021 13:06
LONDON: Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, announced Tuesday that it will become the title partner of the London Marathon from 2022, following this year’s race on October 3.
Jun 08, 2021 13:06
BENGALURU: Tata Digital Ltd, a wholly owned Tata Group subsidiary, on Monday announced it has agreed to invest up to $75 million in fitness startup CureFit. Mukesh Bansal, co-founder and chief executive officer (CEO) of CureFit Healthcare Pvt. Ltd, will continue as CEO and also take up an executive role at Tata Digital as president. 
Jun 07, 2021 11:06
LOS ANGELES: TSM, the premier global esports organization, today announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of FTX.com and FTX.US respectively.  FTX.US has partnered with TSM in relation to the US, and FTX.com internationally.