COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Oct 16, 2021 07:10
DUBAI: Cricket and sports fans across the world will be able to enjoy unparalleled coverage of the ICC Men’s T20 World Cup 2021, when the tournament returns after five years on Sunday, 17 October. The event, the biggest ever to be staged in the UAE and Oman, begins Sunday in Muscat and finishes with the final in Dubai on 14 November.
Oct 14, 2021 11:10
DUBAI: FTX Trading Limited Wednesday announced a global partnership with the International Cricket Council (ICC), where FTX will be the official cryptocurrency exchange partner for ICC events. The global cryptocurrency exchange will be partnering ICC events beginning with the Men’s T20 World Cup, hosted by India staged in UAE and Oman in October to the Men’s Cricket World Cup also hosted by India in 2023. 
Oct 11, 2021 18:10
DUBAI: The International Cricket Council Sunday announced a global partnership with Sportradar, making the sports betting data and broadcast solutions provider the Official Data Distribution and Official Betting Live Streaming Partner of the ICC. 
Oct 11, 2021 15:10
To the digital collectible platforms making waves across the sporting firmament globally, add Rario, launched as the world’s first and foremost NFT (non-fungible token) business for cricket.  Simply put, Rario is a platform for cricket fans to collect and trade officially licensed cricket moments on the blockchain, represented as an NFT (non-fungible token).
Oct 08, 2021 12:10
MUMBAI: Online gaming company Nazara Technologies has raised Rs 3.15 billion through a preferential allotment of equity shares to two institutional investors. The Rakesh Jhunjhunwala-backed gaming firm issued 1.42 million shares to Gamnat Pte and Plutus Wealth Management at Rs 2,206 per share, a discount of 16% to the company's price on Wednesday.
Oct 07, 2021 18:10
LAS VEGAS, NV: The MINT Collective, an event uniting sports collectors, professionals, and investors, announced Wednesday that global commerce leader eBay has joined as an exclusive partner and the event’s presenting sponsor. 
Oct 07, 2021 18:10
NEW DELHI: Indian wicketkeeper and Delhi Capitals captain Rishabh Pant has pouched yet another lucrative deal, signing on with cricket NFT platform Rario. 
Oct 07, 2021 17:10
ATP and Infosys launch revamped stats center LONDON: Indian IT major Infosys, in partnership with the ATP Tour, have launched a suite of match stats and analysis tools designed to bring fans, coaches and media closer to the action of men's professional tennis.
Oct 06, 2021 17:10
FRANKFURT: Sorare, the global fantasy football game, has today announced a partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, the organising body of Bundesliga and Bundesliga 2. Fans, collectors and fantasy football players globally will be able to freely play and trade with NFTs from the Bundesliga (first division) and Bundesliga 2 (second divison).
Sep 30, 2021 21:09
DUBAI: The International Cricket Council announced Thursday that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company.