COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 23, 2022 18:11
SINGAPORE: Tata Consultancy Services (TCS) announced Wednesday that it is extending its sponsorship of the Standard Chartered Singapore Marathon (SCSM) Corporate Challenge for four more years until 2026. 
Nov 17, 2022 18:11
MUMBAI:  Social media giant Meta's new VP Sandhya Devanathan. (Photo | Sandhya Devanathan Linkedin)Social media giant Meta's new VP Sandhya Devanathan. (Photo | Sandhya Devanathan Linkedin)By PTI NEW DELHI: Social media giant Meta has appointed Sandhya Devanathan as the vice president of Meta India, the company said on Thursday.
Nov 16, 2022 18:11
PARIS: Cristiano Ronaldo’s first NFT collection will be available Friday, November 18 as part of an exclusive, multi-year partnership with Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider.  The launch is supported by a global marketing campaign featuring Ronaldo, aiming to give his fans an introduction to Web3 through the world of NFTs.
Nov 16, 2022 18:11
ABB has unveiled the charging technology it will use for Season 9 of the ABB FIA Formula E World Championship, when the company takes on its new role within the series as official charging supplier.
Nov 08, 2022 18:11
TOKYO: Sony Corporation announced Monday that Sony is reconstructing its sports business organization following a recently completed acquisition, and welcomed Beyond Sports into Sony Corporation's sports business.
Nov 04, 2022 20:11
Formula 1 Thursday announced a renewal and expansion of their partnership with Amazon Web Services, Inc. (AWS) that will see the dominant cloud platform become a Global Partner.  The partnership will begin a new phase of technological innovation and digital transformation of the sport. 
Nov 03, 2022 16:11
SINGAPORE: Global sports marketing agency SPORTFIVE and Be Media, a subsidiary of Animoca Brands, announced Thursday a partnership to jointly launch Onside, the first non-fungible tokens (NFTs) digital collectibles for the AFF Mitsubishi Electric Cup 2022, ASEAN’s premier football tournament that will take place from 20 December to 16 January 2023.
Nov 01, 2022 17:11
LOS ANGELES: Globant, a digitally native company, Monday announced a multi-year partnership with the LA Clippers to help integrate the digital road map for Intuit Dome, the NBA team's new home opening in Inglewood in 2024.  The technologically advanced and basketball-obsessed arena, entertainment venue, and outdoor plaza will deliver a uniquely intimate and intense experience.
Oct 27, 2022 08:10
Audi have reached an agreement with Sauber to make the Swiss Formula 1 operation their works team from 2026. The German manufacturer announced in August that they will join F1 as a power unit supplier, when new regulations that feature increased electrical power and 100% sustainable fuels will be introduced in four years.
Oct 21, 2022 13:10
NEW YORK: Buzzer, the mobile platform for short-form live sports, has announced renewals of its multi-year partnerships with the NBA and WNBA.  The platform will continue to distribute the live out-of-market game subscription services NBA League Pass and WNBA League Pass.