Data Analytics

Genius Sports launches fan identification advertising solution

Last updated : Dec 08, 2023 17:12

SportzPower Team

Dec 07, 2023 14:12

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Sports data and technology company Genius Sports Wednesday launched an new identification solution, FanHub ID.

The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.

With an approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline.

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