Data Analytics

Sports data and technology company Genius Sports Wednesday launched an new identification solution, FanHub ID. 

The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.

With an approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline. 

Dec 06, 2023 18:12
Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re totally leading the trend game, as per our 2024 Instagram Trend Talk insights. 
Nov 29, 2023 19:11
Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached.  This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.
Nov 29, 2023 16:11
JOHANNESBURG: The inaugural season of Betway SA20 contributed towards a significant financial impact on South Africa’s economy.  An Economic Impact Assessment (EIA), commissioned by the League, highlighted the positive effect the 33-match competition had on Gross Domestic Product (GDP), household income, employment and direct expenditure.
Nov 27, 2023 17:11
MUMBAI: TAM Sports has released the ICC Cricket World Cup 2023 Advertising Final Update - based on ICC CW’19 and ICC CW’23. The report is based on all 48 LIVE matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.  
Nov 24, 2023 17:11
LONDON: IMG has teamed up with England Netball to launch a new report revealing how the 2023 Netball World Cup has driven record fan engagement with the sporting organisation’s digital channels.
Nov 23, 2023 20:11
Disney Star, host broadcaster of the ICC Men's Cricket World Cup, on Thursday stated that a record 518 million (51.8 crore) Indian viewers watched the recently concluded ICC Men's Cricket World Cup matches on the company-owned television channels during the 48-day event.
Nov 21, 2023 19:11
The International Cricket Council (ICC) has issued a Request for Proposals (RFP) for Brand Exposure Valuation research services for all ICC international events from 2024 till 2027, in addition to biannual reports for bilateral cricket for the same set time period.
Nov 20, 2023 17:11
The peak concurrency during the ICC Cricket World Cup 2023 final match between India and Australia on Disney+ Hotstar set a new world record as more than 59 million viewers tuned in. 
Nov 16, 2023 17:11
Disney+ Hotstar set a new global live streaming viewership record on Wednesday as Virat Kohli scored a record-breaking 50th ODI century and Mohammed Shami became the first bowler to pick three five-wicket hauls in a single edition of the 50-over World Cup to guide India to the final of the tournament. 
Nov 06, 2023 17:11
Sunday’s clash between India and South Africa at the ongoing ICC Men's Cricket World Cup 2023 achieved yet another landmark for the tournament. The first innings of the match drew 4.4 crore (44 million) concurrent viewers, setting a new global streaming record.