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T20 WC: Amul scores sponsor deals with USA Cricket, CSA

SportzPower Team

May 02, 2024 18:05

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Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday.

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1.

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024.

Nov 17, 2020 16:11

OMG expands sport and entertainment practice, Fuse, across APac

MUMBAI: Omnicom Media Group Tuesday announced the official expansion of Fuse, OMG’s sport and entertainment practice, across Asia-Pacific. Headquartered in Singapore, the Fuse team will be tasked with delivering "transformative marketing solutions" for clients in the region across sport, e-sports and music.

Nov 17, 2020 15:11

Smriti Mandhana face of Equitas Small Finance Bank

MUMBAI: Equitas Small Finance Bank has announced cricketer Smriti Mandhana as their new brand ambassador. She will be appearing on behalf of Equitas Small Finance Bank across all media platforms.

Nov 17, 2020 14:11

Kerala Blasters unveil home and away kits

KOCHI: Kerala Blasters FC has launched the club’s home and away kits for the upcoming season of the Hero Indian Super League.

Nov 17, 2020 12:11

BCCI confirms freshly minted MPL brand as official kit sponsor

MUMBAI: Deeming that the dust has sufficiently settled over a controversial decision made public two weeks ago, the richest, but certainly not best run (to repeat a truism asserted in an earlier article), cricket board in the world confirmed Tuesday that gaming marketplace Mobile Premier League's (MPL) recently created sister athleisure brand MPL Sports Apparel and Accessories, would be its kit sponsor for the next three ye

Nov 12, 2020 18:11

Dunlop stays sole Moto2, Moto3 tyre supplier until 2023

MADRID: MotoGP commercial rights holder Dorna Sports Thursday announced a three-year contract extension that will see the FIM Moto2 and Moto3 World Championships continue racing on Dunlop tyres until at least 2023. This new agreement extends an already longstanding partnership with Dunlop, who have been a vital part of the MotoGP paddock since the World Championship began in 1949.

Nov 12, 2020 17:11

ICC unveils brand identity of Men's T20 World Cup 2021 in India

DUBAI: The seventh edition of the Men’s T20 World Cup will be the first global cricket event since this year’s highly successful women's edition. With just 12 months to go to the final of the Men’s T20 World Cup 2021 in India, the International Cricket Council and the Board of Control for Cricket in India have teamed up to reveal the brand identity of the 16-team tournament here Friday.

Nov 11, 2020 18:11

WTT scores Coca-Cola as 1st sponsor; names 2 more

LAUSANNE: World Table Tennis Wednesday announced Coca-Cola as WTT’s first-ever partner in the modern era of the sport. Coca-Cola will be the Official Beverage Partner of WTT events in China during 2021 – the year in which WTT embarks on its mission to revolutionise table tennis by launching a brand-new series of international events.

Nov 11, 2020 17:11

IPL13 54 games: E-commerce consumed 30% share of ad volumes

MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering 54 matches of what has been a super successful Indian Premier League, which concluded Tuesday in the UAE. The report is for all the 21 channels on which matches were telecast.

Nov 09, 2020 11:11

BYJU'S join hands with Kerala Blasters FC as title sponsor

KOCHI: Kerala Blasters FC has announced its association with BYJU’S as the franchise's title sponsor for the seventh edition of the Hero Indian Super League. As part of the partnership, BYJU’S will now be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches starting 20th November.

Nov 06, 2020 17:11

Flipkart acquires stake in Virat, Sachin backed Universal Sportsbiz

MUMBAI: From gaming to fashion. It has been a busy week for Walmart-owned Flipkart on the acquisitions front. The e-commerce giant announced on Thursday that it has bought an equity stake in fashion brand Universal Sportsbiz Pvt. Ltd. (USPL), as it looks to strengthen its fashion portfolio.

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