Two-time Olympic medalist and Indian badminton star PV Sindhu has invested an undisclosed amount in Better Nutrition, a biofortified staples brand from Greenday, and become brand ambassador for the D2C brand.

Per an official release, the collaboration aims to "combat micronutrient deficiencies in India through innovative biofortified foods, enhancing both consumer health and farmer livelihoods".

May 01, 2024 20:05
The World Badminton Federation has awarded hosting rights for the next edition of the Thomas & Uber Cup Finals and World Junior Championships to Denmark and India respectively. As already reported, Guwahati’s newly christened National Centre of Excellence will host the World Junior Championships 2025. As for the Thomas & Uber Cup Finals, they have been awarded to the Danish city of Horsens.
Apr 30, 2024 20:04
India will host next year’s World Junior Badminton Championships at the National Centre of Excellence in Guwahati, the sport’s global governing body BWF announced on Tuesday. India will host next year’s World Junior Badminton Championships at the National Centre of Excellence in Guwahati, the sport’s global governing body BWF said on Tuesday.
Apr 22, 2024 20:04
BENGALURU: Head hunting platform foundit (formerly Monster APAC & the Middle East), Monday announced its partnership with the Badminton World Federation (BWF).  This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide.
Apr 09, 2024 19:04
Delhi-based Omaxe Ltd announced Monday that the realty firm's wholly owned subsidiary and SPV - Worldstreet Sports Center - will be developing India's first integrated multi sports facility consisting of an international cricket and football stadium, an indoor stadium along with a retail and hospitality hub spread across an area of 50.40 acres in Delhi's Dwarka area for around Rs 1,500 crore ($180 million). 
Mar 08, 2024 15:03
NEW DELHI: The Badminton Association of India (BAI) on Thursday announced a cash incentive of over INR 1.12 crore to the players and support staff for their success in major international tournaments, including the Asian Games, Badminton Asia Team Championship and the BWF World Junior Championships.
Feb 19, 2024 17:02
NEW DELHI: Indian women created history by clinching their first-ever Badminton Asia Team Championships crown with a 3-2 victory over Thailand in Selangor, Malaysia, on Sunday.
Feb 05, 2024 19:02
HYDERABAD: Team Infosys were crowned champions at the fifth edition of the Corporate Badminton Championship on Sunday at the high-quality sports centre here. In the championship cup final, Team Infosys defeated Team Optum to claim the trophy, while Team Novartis overcame the challenge of Team JP Morgan Chase in the Challengers Cup final. 
Feb 02, 2024 17:02
HYDERABAD: Gamepoint, a prominent sports services provider, has announced the fifth edition of its Corporate Badminton Championship, which will take place at the sports centre in Hyderabad from February 3 to 4.
Jan 22, 2024 16:01
NEW DELHI: Asian Games gold medallists Chirag Shetty and Satwiksairaj Rankireddy fought hard but could not get the better of world champions Kang Min Hyuk and Seo Seung Jae of South Korea in the men’s doubles final of the Yonex-Sunrise India Open 2024 at the Indira Gandhi Indoor Stadium on Sunday.
Jan 16, 2024 18:01
Reigning Olympic champion Viktor Axelsen and three-time world champion Carolina Marin were among seven top singles players who on Monday pulled out of the $850,000 India Open, which commenced at the Indira Gandhi Indoor Stadium in the capital on Tuesday.