Endorsements

TMRW House of Brands, an e-commerce rollup venture owned by Aditya Birla Group Venture, has acquired a 16% stake in Accel and Virat Kohli-backed men's wear brand WROGN for Rs 125 crore ($15 million) 

Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN has been one of the leading youth brands in India in the casual wear space. With this investment, TMRW added another leading millennial-focused Fashion & Lifestyle brand with a premium and distinctive design positioning, making the overall portfolio of 8 high-value Indian fashion brands.

Jun 20, 2024 19:06
In India, cricket is more than a sport; it's a cultural phenomenon that unites generations across all demographics. Embracing this passion, Britannia 50-50 announces two campaigns, including Britannia 50-50 T20 Golmaal with Ravi Shastri and a new TVC film for Britannia 50-50 Sweet and Salty.
Jun 20, 2024 18:06
Tata Power, one of India's largest integrated power companies, is proud to announce that its sustainability champion and ace mountaineer, Baljeet Kaur has successfully summited Mt. Everest (8850mts), taking the company's message of "Sustainable is Attainable" to the highest peak in the world.  
Jun 20, 2024 18:06
MUMBAI: Bank of Baroda, one of India’s leading public sector banks, Thursday announced the signingt of rising Indian tennis player Sumit Nagal as its brand endorser. The move is in alignment with the bank’s long-standing philosophy to support emerging talented and ambitious Indian sportspersons as they endeavour to compete with the best on the world stage.
Jun 19, 2024 19:06
AUSTIN, Texas: Shokz, the global consumer electronics brand and a pioneer in open-ear headphone technology, Wednesday announced the current, two-time Olympic marathon champion, Eliud Kipchoge, as a global brand ambassador.  As part of the partnership, Kipchoge and Shokz will jointly launch co-branded products.
Jun 19, 2024 18:06
Duroflex, a brand in the sleep solutions category, continues to extend its support to the star cricketer Virat Kohli during the crucial cricket league. Understanding the importance of optimal sleep quality, the brand has delivered Virat's preferred Back Magic Pro mattress for him to New York, USA.
Jun 19, 2024 17:06
With a brand value of $227.9 million in 2023, cricketer Virat Kohli surpassed Bollywood star Ranveer Singh to reclaim the No 1 spot as India’s most valued celebrity, according to "Celebrity Brand Valuation Report 2023", released by global consulting firm Kroll.  Virat was No 2 with $176.9 million in 2022. That’s a 30% jump in one year.
Jun 19, 2024 17:06
BENGALURU: Go Digit General Insurance Limited (Digit Insurance), one of India’s new-age insurance companies, Wednesday announced the launch of its latest brand campaign “That’s it!” with its brand ambassador Virat Kohli.  The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC Men's T20 World Cup.
Jun 18, 2024 16:06
MUMBAI: JSW Sports Tuesday announced the signing of 22-year-old squash player Veer Chotrani as its athlete.  As part of this association, JSW Sports will support Chotrani with development and training while also representing him commercially. Chotrani becomes the second squash player to join the JSW Sports roster, after the signing of Anahat Singh in November last year.
Jun 14, 2024 16:06
Myntra, one of India’s fashion, beauty, and lifestyle e-commerce platforms, has announced Shah Rukh Khan as its brand ambassador.  Khan will be featured in Myntra’s ‘Trend IRL’ (Trend in Real Life) campaign, promoting Myntra as a platform for the latest fashion trends and urging users to discover new styles.
Jun 14, 2024 15:06
The Enforcement Directorate Thursday said it has conducted raids in Mumbai and Pune as part of a money laundering investigation against “Fairplay”, accusing the subsidiary app of the online Mahadev betting app of indulging in online betting on the 2024 Lok Sabha election results and illegal broadcast of IPL cricket matches.