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LAHORE: Pepsico has extended its position as principal partner of Pakistan's men's national cricket team to the women’s national team as well with the announcement of a one-year agreement which was signed between the US beverages giant and Pakistan Cricket Board representatives at the PCB headquarters here Wednesday.

PCB director Commercial Babar Hamid and director Marketing Pepsico Ayesha Janjua were present at the announcement event.

Jan 22, 2021 14:01
SALT LAKE CITY: Novex Biotech and Authentic Brands Group, a global brand owner, marketing, and entertainment company, has announced that Hall of Famer and entrepreneur Shaquille O'Neal is Novex Biotech's newest brand ambassador.  O'Neal will represent the brand's complete line of men's performance products, including GF-9, Testrovax, and Oxydrene, as well as future line extensions.
Jan 20, 2021 15:01
MUMBAI: After almost a year, cricket finally returns to Indian soil as Team India faces world champions England in a two-month series that gets underway from February 5th. 
Jan 15, 2021 17:01
CALGARY, Canada: The Canadian subsidiary of Balkrishna Industries Ltd (BKT Tires), the Indian multinational group and global player in the off-highway tire market, and OK Tire have been named as the official title sponsors of the BKT Tires & OK Tire World Men’s Curling Championship 2021, taking place in the Calgary hub in Alberta, Canada.
Jan 15, 2021 13:01
MUMBAI: Five-time Indian Premier League champions Mumbai Indians has been provided further endorsement of its claim to being India’s leading sports club on and off the field in the latest report put out by global brand valuation agency Brand Finance.   The 2020 edition winners are the only IPL team to have grown in brand value this year, registering a 7.1% upstick at $70.3 million, according to the study.
Jan 12, 2021 22:01
MUMBAI: Castrol India Limited has announced the appointment of Jaya Jamrani as vice president – marketing effective 1 January to lead Castrol’s marketing function for India. In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.
Jan 12, 2021 21:01
MUMBAI: SIX5SIX, the All India Football Federation's kit partner for Indian team soccer, has unveiled its new jersey for the senior men's national team.  
Jan 08, 2021 18:01
LONDON: Premier League side Tottenham Hotspur has announced a multi-year partnership with cinch, which will see the UK-based online car-selling platform become the club’s first official sleeve partner. The cinch logo will be seen on the sleeve of both the men’s and women’s teams’ shirts for all first team matches starting with this Sunday’s round of games (10 January).
Jan 08, 2021 18:01
LONDON: With anticipation building for almost 12 months and a monumental amount of work undertaken behind the scenes, Aston Martin is back in Formula One.
Jan 07, 2021 18:01
KOCHI: Gokulam Kerala FC has announced CSB Bank as official sponsors for the Hero I-League season 2020-21.  As part of the sponsorship, CSB Bank will appear on the back of the GKFC jersey. The club will also be doing several promotional activities along with the bank during the season.
Jan 05, 2021 16:01
MUMBAI: Three days after BCCI president Sourav Ganguly suffered a mild heart attack, Adani Wilmar has halted all advertisements of its Fortune Rice Bran cooking oil featuring the former India captain. The decision comes in the wake of heavy trolling from social media users who ridiculed the company's ad campaigns that claim its oil is healthy for the heart.