AMSTERDAM: Tommy Hilfiger, which is part of PVH Corp., announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team. 

Sharing an ethos of disruption and innovation, Tommy Hilfiger and the US SailGP Team will use the partnership to push the boundaries of performance, design and culture.

Jun 21, 2024 18:06
ATLANTA CITY: The Confederación Susamericana de Fútbol announces Coca-Cola as the new global partner of the Copa America 2024, one of the most important competitions in world football.
Jun 21, 2024 18:06
Worldwide Olympic Partner OMEGA has launched a memorable marketing campaign ahead of the Olympic Games Paris 2024, turning the host city’s most recognisable landmarks into a sporting arena for the world’s greatest athletes.
Jun 21, 2024 17:06
TMRW House of Brands, an e-commerce rollup venture owned by Aditya Birla Group Venture, has acquired a 16% stake in Accel and Virat Kohli-backed men's wear brand WROGN for Rs 125 crore ($15 million) 
Jun 20, 2024 19:06
In India, cricket is more than a sport; it's a cultural phenomenon that unites generations across all demographics. Embracing this passion, Britannia 50-50 announces two campaigns, including Britannia 50-50 T20 Golmaal with Ravi Shastri and a new TVC film for Britannia 50-50 Sweet and Salty.
Jun 20, 2024 18:06
MUMBAI: Bank of Baroda, one of India’s leading public sector banks, Thursday announced the signingt of rising Indian tennis player Sumit Nagal as its brand endorser. The move is in alignment with the bank’s long-standing philosophy to support emerging talented and ambitious Indian sportspersons as they endeavour to compete with the best on the world stage.
Jun 19, 2024 19:06
BUFFALO, N.Y.: New Era Cap LLC, the international sports and lifestyle brand and official cap of the National Basketball Association, has launched its NBA Champions collection celebrating the Boston Celtics 18th title and first since 2008. From the hats the players wore while celebrating on the court to a special-edition championship side-patch cap, fans can rep the trophy-hoisting Celtics in style.
Jun 19, 2024 19:06
AUSTIN, Texas: Shokz, the global consumer electronics brand and a pioneer in open-ear headphone technology, Wednesday announced the current, two-time Olympic marathon champion, Eliud Kipchoge, as a global brand ambassador.  As part of the partnership, Kipchoge and Shokz will jointly launch co-branded products.
Jun 19, 2024 18:06
MUMBAI: Aditya Birla Capital Limited, Indian financial services conglomerate and holding company of the financial services businesses of the Aditya Birla Group, Wednesday announced its partnership with the Indian Olympic Association as Official Sponsor of Team India at the Paris Olympics 2024. 
Jun 19, 2024 17:06
With a brand value of $227.9 million in 2023, cricketer Virat Kohli surpassed Bollywood star Ranveer Singh to reclaim the No 1 spot as India’s most valued celebrity, according to "Celebrity Brand Valuation Report 2023", released by global consulting firm Kroll.  Virat was No 2 with $176.9 million in 2022. That’s a 30% jump in one year.
Jun 19, 2024 17:06
BENGALURU: Go Digit General Insurance Limited (Digit Insurance), one of India’s new-age insurance companies, Wednesday announced the launch of its latest brand campaign “That’s it!” with its brand ambassador Virat Kohli.  The campaign, which focuses on transforming ‘Doubt to Delight’ when it comes to filing of insurance claims, was launched ahead of Super 8 matches at the ICC Men's T20 World Cup.