MUMBAI: Marketing and consumer insights company Synchronize India and digital consumer insights platform Unomer have partnered to launch ‘Score’ – an ad effectiveness measurement solution for brands advertising and sponsoring during TATA IPL 2023.
Advertising
Mar 09, 2023 18:03
A costly catch, a golden inning, and a clash of titans – a headline or a topic of conversation synonymous with men’s cricket but what about women’s cricket? We all love Indian Premier League (IPL), but are we even watching the Women's Premier League (WPL) with the same passion? The portrayal of women in sports is often subjected to a ‘Women First and Athletes Second’ mindset.
Mar 03, 2023 20:03
MUMBAI: Fifteen years after their debut in the Indian Premier League, Mumbai Indians are all geared up for the first season of the Women’s Premier League.
Mar 01, 2023 16:03
MUMBAI: Viacom18, the exclusive broadcast and digital partner of the upcoming Women’s Premier League, raised the curtains Wednesday on WPL’s first-ever campaign - "Naam Hoga Tera Har Zubaan Par".
Mar 01, 2023 15:03
MUMBAI: TAM AdEx has released its "Advertising Report on Female Sports Celebrities", based on Ad Volumes for TV (excludes promos).
The key takeaway from the report is that while cricket is far and away the most popular sport in India, it only ranked fourth in terms of ad volumes of endorsement ads featuring female celebrities. The top spot was taken by badminton, boasting a whopping 49% share of ad volumes.
Feb 23, 2023 17:02
MUMBAI: Tata Group was on Thursday announced as title sponsor of the upcoming Women's Premier League, with Tata Capital, the financial services arm of the salt to software conglomerate, and Tata Motors "also joining".
The rights tenure is for five years and runs from February 15 2023 to July 31 2027, or until 30 days after the completion of WPL Season 2027.
Feb 21, 2023 16:02
Maybelline New York, which launched its ‘Brave Together’ global initiative late last year with the stated aim to make mental health support accessible to all, has debuted a new campaign targeting gender-based harassment in the video game industry.
Feb 21, 2023 15:02
Leading sports apparel brand adidas is reportedly "very close" to sealing the deal as shirt sponsor of the Indian cricket team for the next five years.
The adidas deal is expected to begin from June this year and end in March 2028, Cricketnext reports.
Feb 20, 2023 20:02
MUMBAI: Viacom18, the digital rights holder of the TATA Indian Premier League, Monday laid down the gauntlet as it were on its upcoming tussle with rival network Disney Star for consumer share of mind and voice from IPL 2023.
Feb 16, 2023 19:02
The Board of Control for Cricket in India (BCCI) has issued an advisory to the five Women’s Premier League (WPL) franchises stating that while it has no problems with commercial associations with fantasy sports platforms, any partnerships with cryptocurrencies, betting, gambling, real money, and tobacco sectors are a strict "no-no".
Feb 07, 2023 18:02
LONDON: The London High Court of Justice has ruled that virtual sports advertising provider Supponor has infringed patents held by Swiss provider AIM Sport.