Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 21, 2024 20:06
The freshly minted BJP-led Odisha government Friday announced an extension of its support to Hockey India (HI) till 2036. 
Jun 21, 2024 19:06
AMSTERDAM: Tommy Hilfiger, which is part of PVH Corp., announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team.  Sharing an ethos of disruption and innovation, Tommy Hilfiger and the US SailGP Team will use the partnership to push the boundaries of performance, design and culture.
Jun 21, 2024 18:06
ATLANTA CITY: The Confederación Susamericana de Fútbol announces Coca-Cola as the new global partner of the Copa America 2024, one of the most important competitions in world football.
Jun 21, 2024 18:06
Worldwide Olympic Partner OMEGA has launched a memorable marketing campaign ahead of the Olympic Games Paris 2024, turning the host city’s most recognisable landmarks into a sporting arena for the world’s greatest athletes.
Jun 19, 2024 19:06
BEAVERTON, Ore.: Senaptec, a leader in sensory performance training, announces a partnership with the UFC Performance Institute, the premier hub for MMA performance training, rehabilitation, nutrition, and sports science research.  This collaboration will see Senaptec Sensory Stations and Strobe Eyewear installed in UFC Performance Institutes in Las Vegas, Mexico City, and Shanghai for athlete training.
Jun 19, 2024 19:06
BUFFALO, N.Y.: New Era Cap LLC, the international sports and lifestyle brand and official cap of the National Basketball Association, has launched its NBA Champions collection celebrating the Boston Celtics 18th title and first since 2008. From the hats the players wore while celebrating on the court to a special-edition championship side-patch cap, fans can rep the trophy-hoisting Celtics in style.
Jun 19, 2024 18:06
MUMBAI: Aditya Birla Capital Limited, Indian financial services conglomerate and holding company of the financial services businesses of the Aditya Birla Group, Wednesday announced its partnership with the Indian Olympic Association as Official Sponsor of Team India at the Paris Olympics 2024. 
Jun 18, 2024 18:06
GroupM, WPP’s media investment group, announced that it will consolidate its content, sports, and entertainment offerings to create GroupM Content and Sport. The unified offer will provide GroupM clients with exclusive access to the most scaled and compelling premium content opportunities in the Indian market, enabling marketers to enhance brand engagement through culturally relevant and consumer-centric initiatives.
Jun 18, 2024 18:06
LONDON: The glittering array of tennis stars at this year’s Giorgio Armani Tennis Classic, taking place at The Hurlingham Club, from 25th – 29th June, is matched by a line-up of premium and luxury global brands.
Jun 18, 2024 18:06
Further to the Indian table tennis team’s first-time-ever qualification for the Paris Olympics 2024 through World Rankings, Stupa Sports Analytics, a leading sports technology company, organized a performance analytics camp in association with the Table Tennis Federation of India (TTFI) and approved by the Sports Authority of India (SAI) for both the Indian table tennis men’s and women’s teams.