COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 06, 2021 19:12
COLOMBO: The second edition of the Lanka Premier League (LPL) kicked off here Sunday with an opening ceremony in front of fans at the R Premadasa Stadium, that also had Sri Lanka Prime Minister Mahinda Rajapaksa and the island nation's Sports Minister Namal Rajapaksa in attendance.  Paralympic Gold medalist Dinesh Priyantha also graced the event and declared the T20 franchise tournament open.
Dec 04, 2021 15:12
KOCHI: Kerala Blasters FC Saturday announced Mouri Tech as KBFC's official partner for the forthcoming season of the Hero Indian Super League (ISL). Founded in 2005, Texas-headquartered Mouri Tech, which has offices across five continents, is an enterprise solutions provider with a customer base that includes fortune 500 companies and growing small businesses. 
Dec 02, 2021 13:12
MUMBAI: FC Goa announced Thursday that Oaksmith Gold will be back as the club’s associate sponsor after the two brands agreed on a new three-year deal.  The new deal will see Oaksmith Gold be associated with the club till the summer of 2024.
Dec 01, 2021 23:12
COLOMBO: Wolf777 News, an online platform for sports news content, has come on board as the title sponsor of the Lanka Premier League. 
Nov 30, 2021 19:11
MUMBAI: FC Goa has announced 1Xnews as the club’s principal title sponsor for the 2021-22 season of the Hero Indian Super League.  As part of the tie-up, 1Xnews will appear on the chest of the club shirt and training wear throughout the course of the season. 
Nov 29, 2021 10:11
MUMBAI: Ravi Shastri, former cricketer and head coach of the Indian cricket team has launched a sports management and marketing agency named 'Sporting Beyond' in partnership with Papia Pradeep Guha and Jaiveer Panwar. Sahil Malhotra will be the senior vice president and head of operations for the company.
Nov 27, 2021 08:11
MUMBAI: ACC Ltd has partnered with the Board of Control for Cricket in India (BCCI) for collecting and managing waste during the first India vs New Zealand Test series match which started on 25 November at Kanpur’s Green Park Stadium.
Nov 27, 2021 08:11
MUMBAI: After the 2021 edition was cancelled due to the pandemic, the Tata Open Maharashtra is back on the ATP calendar for the upcoming season.  South Asia’s only ATP 250 event is scheduled to take place starting January 31, a day after the Australian Open ends.
Nov 27, 2021 07:11
MUMBAI: The Board of Control for Cricket in India has issued a ban on Indian Premier League franchises striking sponsorship deals with cryptocurrency exchanges, till such time as the Indian government brings a regulation in place for the sector.
Nov 26, 2021 20:11
MUMBAI: Sony Pictures Sports Network (SPSN) gears up to broadcast the oldest and biggest rivalry in the history of cricket – The Ashes 2021 LIVE from December 8, 2021.