COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 23, 2021 15:06
LONDON: Formula 1 and licensed sports merchandise company Fanatics have announced a multi-year extension to their e-commerce and manufacturing deal.
Jun 22, 2021 17:06
NEW DELHI: Football Delhi, the game's official governing body for the state of Delhi, announced Tuesday a partnership with Irony Inc. - an esports company that specializes in developing community-first esports programs.  The partnership aims to create a community of “gamers of Delhi”, that provides a gaming platform for football and gaming enthusiasts in the National Capital Region.
Jun 18, 2021 11:06
MUMBAI: Nazara Technologies on Thursday announced it will acquire 69.82% stake in Publishme, the largest mobile game publishing agency in the Middle East and Turkey, for $ 2.7 million (about Rs 200 million) - a move that will help the Indian gaming major strengthen its presence in the region.
Jun 18, 2021 08:06
REDWOOD CITY, Calif.: Electronic Arts Inc. Thursday announced EA SPORTS Madden NFL 22, featuring two NFL Super Bowl champions, MVPs, and icons of sport culture - Tom Brady and Patrick Mahomes - on the cover across all editions and Madden NFL Mobile. 
Jun 16, 2021 18:06
MUMBAI: The NBA 2K League has returned to Loco, India’s leading game streaming platform, for the 2021 regular-season and season-long competition.  The 16-week season tipped off May 19 with THE TIPOFF Powered by AT&T, and will conclude Saturday, September 4 with the 2021 NBA 2K League finals delivered by DoorDash.
Jun 16, 2021 18:06
NEW DELHI: The B-Town heart-throb Tiger Shroff is all set to don a new hat as the brand ambassador for India’s first-ever franchise-based Esports league, Esports Premier League. ESPL kicks off on June 16th powered by Infinix smartphone as the presenting sponsor.  
Jun 10, 2021 11:06
CHENNAI: World Cricket Championship (WCC), from the house of Nazara Technologies, has recently touched the 155 million download mark.  The game was at 140 million in January, and has managed to gross another 15 million downloads recently. Given the growth, the company is now looking to reach out to its fans in the vernacular markets, beyond Hindi and English. 
Jun 08, 2021 12:06
NEW DELHI: India’s first-ever franchise-based Esports league, the Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile as title sponsor for its inaugural edition.  ESPL aims to tap into the growing landscape of esports in the country, a segment that has received a significant boost in the last year as an increasing number of users are spending time on smartphones for gaming.
Jun 07, 2021 11:06
LOS ANGELES: TSM, the premier global esports organization, today announced a $210 million, multi-year partnership deal split between FTX Trading Limited and West Realm Shires Services Inc, owners and operators of and FTX.US respectively.  FTX.US has partnered with TSM in relation to the US, and internationally.
Jun 03, 2021 18:06
LAUSANNE: The International Olympic Committee (IOC) and nWay, a subsidiary of Animoca Brands, Thursday announced the upcoming launch of a new Olympic-themed digital entertainment experience consisting of non-fungible token (NFT) Olympic pins and cross-play multiplayer video games developed by nWay as part of a new licensing agreement with the IOC.