Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Nov 05, 2020 16:11
BENGALURU: DP World, the global logistics partner of Royal Challengers Bangalore, as part of its Indian Premier League 2020 campaign, has created a TVC in which the brand talks about "delivering hopes, dreams, and aspirations to the people".
Nov 05, 2020 16:11
MUMBAI: Merchant payment network, BharatPe has announced the launch of its TV campaign starring ‘Team BharatPe’ with 11 cricket stars.  The TVC series has been directed by bollywood director, Puneet Malhotra, and communicates the message ‘Hum Hai Team BharatPe – Jo Desh Ke Har Dukandaar Ke Saath Hai Khade’.
Nov 05, 2020 15:11
MUMBAI: The sponsors of the IPL have extended their partnership with the BCCI to the 2020 Jio Women’s T20 Challenge.  IPL title sponsor Dream11, and official partners Tata Altroz, Unacademy, Paytm and CEAT have all become official sponsors of the Jio Women’s T20 Challenge.
Nov 05, 2020 15:11
NEW DELHI: Sports marketing firm Baseline Ventures have added promising cricketer and IPL sensation Ruturaj Gaikwad to their talent roster.  The multi-year deal will see Baseline managing all the commercial interests of Ruturaj.
Nov 05, 2020 15:11
BENGALURU: PUMA India’s associate director and head of marketing Debosmita Majumder has moved on from the company to join Porsche India as head of marketing, PR, CRM Porsche India, Skoda Volkswagen Group.
Nov 04, 2020 19:11
NEW DELHI: The Airtel Delhi Half Marathon (ADHM) has inspired us to #GoBeyond - go beyond convention, go beyond what’s expected and push the boundaries of what’s possible.  Over the years Airtel Delhi Half Marathon, a World Athletics Gold Label Race has been a catalyst for transformation. Distance Running and the running community has been at the forefront of a changing, health-conscious capital.
Nov 03, 2020 19:11
MUMBAI: The day after the richest, but certainly not the best run, cricket board in the world took the decision to sign up gaming marketplace Mobile Premier League's (MPL) recently (September?) created sister athleisure brand MPL Sports Apparel and Accessories as its new kit sponsor, questions of propriety have been doing the rounds. 
Nov 03, 2020 15:11
MUMBAI: TAM Sports has released its Series 1 IPL 13 Advertising Report, covering 43 matches of what has been a super successful Indian Premier League, which is now reaching its business end in the UAE. The report is for all the channels on which matches are telecast.
Nov 02, 2020 16:11
MUMBAI: The Board of Control for Cricket in India (BCCI) and mobile e-Sports platform MPL (Mobile Premier League) have signed a three-year deal for Team India’s kit sponsorship.
Nov 02, 2020 15:11
MUMBAI: Reliance Industries Ltd's sports marketing joint venture IMG Reliance has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights, after a competitive bid process concluded recently.