Brands

Yuvraj Singh is venturing into the premium spirits industry with FINO Tequila, an ultra-premium spirits brand the retired cricket star has first launched in the US in partnership with a team of entrepreneurs. 

Currently available in select Chicago venues, the plan is to introduce FINO in India by mid-April, initially through duty-free outlets.

Crafted in the highlands of Jalisco, Mexico, the name FINO is an acronym of "Failure Is not an option". 

Feb 10, 2025 17:02
Leading fitness and wellness brand cult has launched 'cult UNBOUND’, a fitness championship designed to challenge participants’ strength, endurance, and resilience.
Feb 10, 2025 16:02
The first edition of Royal Enfield Slide School Cup India concluded at the Royal Enfield Jaipur Track.
Feb 07, 2025 14:02
UEFA announced Thursday that Unilever, a global leader in consumer goods, has become an official global partner of UEFA Women’s EURO 2025, taking place in Switzerland across eight host cities from 2 - 27 July.
Feb 07, 2025 13:02
Brooks Running finished 2024 with record global revenue, up 9% year over year, fueled by growth in every region and channel. 
Feb 07, 2025 12:02
Capgemini has renewed its partnership with Peugeot Sport to continue developing the 9X8 Hypercar that is competing in the FIA World Endurance Championship (FIA WEC).  While enhancing the Hypercar’s performance through data with artificial intelligence (AI) at the heart of the partnership, the two companies also aim to strengthen their collaboration on reducing Peugeot Sport’s carbon footprint.
Feb 06, 2025 19:02
Amrut Distilleries has flagged off its sports golf IP - “Amrut Expedition Invitational Cup” in association with the Coorg Golf Links.  Claiming it to be a "defining the moment" in India’s luxury sporting calendar, the event witnessed participation of 100 distinguished guests. 
Feb 05, 2025 17:02
Ardent Alcobev, an emerging player in India’s premium alcobev market, has unveiled Dram Bell, a luxury blended Scotch whisky, at a launch event  in Mumbai Tuesday.  The event was hosted by Kevin Pietersen, former England cricket captain and marquee investor in Ardent Alcobev, along with the co-founders.
Feb 05, 2025 15:02
As Formula 1 and LVMH begin their historic 10-year Global Partnership, the iconic luxury champagne brand Moët & Chandon will return as the Official Champagne of Formula 1, bringing the sport together in celebrating every victory.
Feb 03, 2025 17:02
Bangalore-based cloud kitchen startup Curefoods has announced the rebranding of its flagship brand, EatFit, under the new identity "Kitchens of EatFit". 
Jan 31, 2025 13:01
Samsung has announced the winners of the third edition of its ultimate gaming showdown: #PlayGalaxy Cup played on the new Galaxy S25 Ultra, a power-packed device designed to be a true AI companion.  The #PlayGalaxy Cup reached over 300 Million users this year.