Brands

MUMBAI: Garmin India, a unit of Garmin Ltd., has on-boarded Indian triathlete Kaustubh Radkar as a brand ambassador of Garmin’s fitness segment. 

While he has been involved with Garmin India as a coach, Kaustubh Radkar will now be the face of Garmin’s fitness segment in India which includes running, cycling and swimming featuring devices such as the Forerunner GPS Smartwatch, Edge GPS bike computer, Rally Series and Tacx series.

Jul 01, 2022 13:07
MUMBAI: ASICS India has added young Indian fast bowler Prasidh Krishna to the Japanese sports performance brand's "family". 
Jun 30, 2022 17:06
LONDON: The Aston Martin Formula One Team (AMF1) Wednesday announced a new partnership with global fashion brand Hugo Boss that sees it become the team's official Fashion Partner. Starting next year, the German manufacturer will design and develop looks for the AMF1 team – including formal apparel for its race drivers and a range of high-performance race and travel wear for the entire team.
Jun 27, 2022 17:06
LONDON: World Rugby and Canon have announced an extension of their association that will see the leading technology brand become a Worldwide Partner of Women's Rugby World Cup 2021 in New Zealand and Official Imaging Supplier of Rugby World Cup 2023 in France.
Jun 27, 2022 05:06
NEW DELHI (June 09): JSW Sports, a part of the JSW Group, has announced its foray into the $500 million Indian sports apparel market with the launch of a range of activewear under the ‘JSW Inspire’ brand.
May 19, 2022 11:05
NEW DELHI: In an effort to augment its gaming content creation, game streaming and eSports platform Rooter  has teamed up with Indian cricketer Riyan Parag. The collaboration will bring Riyan as a content creator on Rooter’s platform.
May 19, 2022 11:05
NEW DELHI: Esports firm Chemin Esports has appointed Himanshu Chandnani as its marketing & talent consultant. Chandnani’s role at Chemin will mainly revolve around conceptualizing brand-building initiatives, creating new video IPs, planning the social media content calendar, and grooming Chemin’s talent.
May 18, 2022 16:05
MUMBAI: Kantar Marketplace, Kantar's market research platform, has announced Link AI for Digital, an AI-powered ad testing solution specifically for digital ad formats. Link AI for Digital is a creative effectiveness solution that predicts a digital ad’s in-market performance within 15 minutes, Kantar Marketplace asserts.
May 17, 2022 15:05
MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 57 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
May 17, 2022 10:05
MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer. Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner. 
May 13, 2022 09:05
MUMBAI: Chinese smartphone major vivo Thursday announced its partnership with the FIFA World Cup Qatar 2022, as Official Sponsor and Official Smartphone. It bears noting that vivo was also an official sponsor of FIFA World Cup Russia 2018.