Unilever and UEFA on Wednesday named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024.

The Nutrition brands that will activate throughout UEFA EURO 2024 include Hellmann’s, Calve, Knorr, Colman’s, Amora, and The Vegetarian Butcher. Building on Unilever Personal Care’s record of sponsoring major sporting events and building a love of sport at a community level, Rexona (also known as Sure, Shield and Degree globally), Dove Men+Care, Axe (Lynx in the UK), Radox and Dusch Das are also Official Sponsors.

Dec 06, 2023 19:12
ATP has announced the extension of its longstanding partnership with Lacoste. The iconic fashion-sport brand will continue as the Official Outfitter of the ATP Tour for a further three years from 2024-2026.
Dec 06, 2023 17:12
Cricket Australia (CA) has renewed and upgraded its ongoing sponsorship deals with long-standing partners Toyota and HCLTech, with both securing branding on the Australian national teams’ playing shirts for the 2023/24 season.
Dec 04, 2023 17:12
GURUGRAM: Pro Kabaddi League franchise Haryana Steelers has entered into an associate partnership with HPL Wires, a subsidiary of HPL Electric & Power Ltd. (HPL), for the upcoming PKL season under a one-year agreement.
Nov 30, 2023 18:11
BOSTON: Gillette has announced that the male grooming company will leverage its Gillette Gaming Alliance to create “Hit Reset with Gillette” content and host branded streams for their specific regions on Twitch, YouTube, and social media platforms.
Nov 29, 2023 19:11
GURUGRAM: JSW Sports’ Kabaddi team Haryana Steelers announced on Wednesday that 8PM Premium Black Packaged Drinking Water, from the House of Radico Khaitan, had come on board as ‘Official Beverage Partner’ for the franchise, ahead of Season 10 of the Pro Kabaddi League. 
Nov 29, 2023 19:11
Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached.  This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.
Nov 29, 2023 19:11
KANNAPOLIS, N.C.: Mahindra Ag North America has extended its partnership with Stewart-Haas Racing (SHR) as the anchor sponsor for NASCAR Cup Series driver Chase Briscoe and the No. 14 team. The company first aligned with SHR in 2022, and it’s well-known in global motorsport circles through its factory Formula E team, Mahindra Racing. 
Nov 28, 2023 17:11
SAKHIR (Bahrain): Racing Force Group has announced the strengthening of the relationship with the Automobile Club de l'Ouest (ACO), promoters of 24 Hours of Le Mans. 
Nov 27, 2023 17:11
MUMBAI: TAM Sports has released the ICC Cricket World Cup 2023 Advertising Final Update - based on ICC CW’19 and ICC CW’23. The report is based on all 48 LIVE matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.  
Nov 24, 2023 16:11
MUMBAI: Royals Sports Group-owned IPL franchise Rajasthan Royals and leading Indian energy solutions provider Luminous Power Technologies Friday announced the extension of their association, with Luminous continuing as the team's lead sponsor for the next two seasons.