Yuvraj Singh is venturing into the premium spirits industry with FINO Tequila, an ultra-premium spirits brand the retired cricket star has first launched in the US in partnership with a team of entrepreneurs.
Currently available in select Chicago venues, the plan is to introduce FINO in India by mid-April, initially through duty-free outlets.
Crafted in the highlands of Jalisco, Mexico, the name FINO is an acronym of "Failure Is not an option".