Wrestling

Mattel, WWE renew global licensing partnership

Last updated : Apr 15, 2025 18:04

SportzPower Team

Apr 15, 2025 17:04

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Mattel, Inc. and WWE, part of TKO Group Holdings, have announced a multi-year extension to their global licensing agreement, which sees Mattel continue to produce a wide range of WWE products, including action figures and accessories, playsets, roleplay items, vehicles, and vehicle accessories.

Apr 07, 2025 11:04

Netflix steps into WWE ring with India fandom film

With WWE having entered its ‘Netflix era’, the passion of Indian fans takes centre-stage in an all-new creative film by Netflix. A tribute to the larger-than-life energy of WWE, the film showcases how deep the fandom is and how it makes its way into extraordinary moments of a fan’s life.

Apr 03, 2025 18:04

Cena leads sundae cone brand Drumstick 'into the ring' with WWE

Sundae cone brand Drumstick is stepping into the ring with WWE "to take down dry, boring snacks and declare victory over flavorless foes". The partnership, fueled by WWE legend John Cena, brings high-energy excitement via social contests, epic content and larger-than-life activations, kicking off with an on-site presence at WrestleMania 41 at Allegiant Stadium in Las Vegas.

Mar 31, 2025 20:03

Ahead of WrestleMania, WWE stars integrated into Clash of Clans

WWE, part of TKO Group Holdings, and Supercell’s popular mobile game Clash of Clans, which has amassed more than 2 billion lifetime downloads, Monday announced a new partnership that will see a roster of WWE Superstars headline an electrifying in and out-of-game event throughout the month of April.

Mar 28, 2025 16:03

WWE will only be on Netflix in India; plan for live events in '26/27

Streaming giant Netflix, the home for World Wrestling Entertainment (WWE) in India come April 1, has made it clear that the company intends to retain exclusivity over programming and has no plans to sublicence it to local broadcasters (read Sony Pictures Network India). Netflix secured global exclusive rights to WWE content in a $5 billion deal spanning 10 years in January 2024.

Mar 11, 2025 18:03

Sports Ministry revokes WFI suspension after 15 months

The Sports Ministry has revoked the suspension imposed on the Wrestling Federation of India (WFI), ending 15 months of uncertainty that has left Indian wrestlers in limbo, and clearing the way for selection trials for the upcoming Asian Championship in Amman.

Mar 10, 2025 16:03

Netflix is WWE home in India from Apr 1; Sony loses 'safe house'

Beginning April 1, Netflix will become the exclusive new home for WWE in India. And with it will end a 23-year "love affair" that Indian television viewers have had with the scripted sports entertainment powerhouse.

Jan 28, 2025 18:01

Ritu Phogat associates with Parimatch as brand ambassador

International sports betting platform Parimatch has announced its partnership with Ritu Phogat, an Indian wrestler and MMA fighter.

Jan 16, 2025 20:01

BBC Indian Sportswoman Of The Year Award nominees announced

The BBC Indian Sportswoman Of The Year (ISWOTY) Award is back with its fifth edition to celebrate and honour the remarkable achievements of women athletes in India.

Jan 10, 2025 16:01

WWE 'RAW' wrestles up 4.9m global views for Netflix debut

Netflix and WWE, part of TKO Group Holdings, Thursday announced that the debut episode of RAW on Netflix got off to a strong start, with the Monday night program capturing 4.9M Live+ views globally.

Jan 09, 2025 19:01

John Cena fronts McDonald’s new McValue campaign

McDonald’s has launched a campaign to promote its new McValue menu, starring actor and WWE icon John Cena. Cena has been tapped to represent McValue, a platform designed to offer customers exciting savings and meal flexibility. Wieden+Kennedy New York created the new spot, in which Cena delivers an inspirational monologue about McDonald's McValue menu.

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