COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 21, 2024 20:06
The freshly minted BJP-led Odisha government Friday announced an extension of its support to Hockey India (HI) till 2036. 
Jun 21, 2024 20:06
WBC Asia title holder Neeraj Goyat has been invited to join Big Boss OTT.  Neeraj is all set to enthrall his audience as he is a crowd favorite being a figure in the global boxing scene. The boxing professional has also appeared in numerous music videos and instructed celebrities like Farhan Akhtar to display boxing skills in movies like Toofan. In the same movie, Neeraj too had a small role.
Jun 21, 2024 19:06
AMSTERDAM: Tommy Hilfiger, which is part of PVH Corp., announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team.  Sharing an ethos of disruption and innovation, Tommy Hilfiger and the US SailGP Team will use the partnership to push the boundaries of performance, design and culture.
Jun 21, 2024 18:06
ATLANTA CITY: The Confederación Susamericana de Fútbol announces Coca-Cola as the new global partner of the Copa America 2024, one of the most important competitions in world football.
Jun 21, 2024 18:06
Worldwide Olympic Partner OMEGA has launched a memorable marketing campaign ahead of the Olympic Games Paris 2024, turning the host city’s most recognisable landmarks into a sporting arena for the world’s greatest athletes.
Jun 21, 2024 17:06
TMRW House of Brands, an e-commerce rollup venture owned by Aditya Birla Group Venture, has acquired a 16% stake in Accel and Virat Kohli-backed men's wear brand WROGN for Rs 125 crore ($15 million) 
Jun 21, 2024 16:06
Zee Entertainment Enterprises Limited (ZEE) and the Emirates Cricket Board have released the list of retained players for season 3 of the DP World International League T20.  The six franchise teams have retained a total of 69 players for tournament’s third season which will be played from Saturday, 11 January to Sunday, 9 February 2025 in Dubai, Sharjah and Abu Dhabi.
Jun 20, 2024 19:06
In India, cricket is more than a sport; it's a cultural phenomenon that unites generations across all demographics. Embracing this passion, Britannia 50-50 announces two campaigns, including Britannia 50-50 T20 Golmaal with Ravi Shastri and a new TVC film for Britannia 50-50 Sweet and Salty.
Jun 20, 2024 18:06
Tata Power, one of India's largest integrated power companies, is proud to announce that its sustainability champion and ace mountaineer, Baljeet Kaur has successfully summited Mt. Everest (8850mts), taking the company's message of "Sustainable is Attainable" to the highest peak in the world.  
Jun 20, 2024 18:06
MUMBAI: Bank of Baroda, one of India’s leading public sector banks, Thursday announced the signingt of rising Indian tennis player Sumit Nagal as its brand endorser. The move is in alignment with the bank’s long-standing philosophy to support emerging talented and ambitious Indian sportspersons as they endeavour to compete with the best on the world stage.