Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 05, 2022 18:07
CHENNAI: Fantasy sports platform newbie Sportasy has partnered with five teams in the ongoing Tamil Nadu Premier League.  The five teams are – Lyca Kovai Kings, Siechem Madurai Partners, iDream Tiruppur Tamizhans, Nellai Royal Kings, and Ruby Trichy Warriors.  In addition, the Ernakulam-based gaming platform has signed up Team India and Chennai Super Kings cricketer Shivam Dube as brand ambassador. 
Jul 05, 2022 17:07
MUMBAI: Garmin India, a unit of Garmin Ltd., has on-boarded Indian triathlete Kaustubh Radkar as a brand ambassador of Garmin’s fitness segment. 
Jul 04, 2022 18:07
KOCHI: The second edition of the Champions Boat League (CBL) will be held from September 4 to November 26 in 12 venues across five districts in Kerala, State Tourism Minister PA Mohamed Riyas has said.  The inaugural leg of the snake-boat races will be held at Punnamada Lake in Alappuzha alongside the iconic Nehru Trophy Boat Race on September 4.
Jul 04, 2022 17:07
NEW DELHI: World’s leading trading card company Topps has announced the launch of its latest international range of collectable card sets for the first time in India -
Jun 30, 2022 17:06
LONDON: The Aston Martin Formula One Team (AMF1) Wednesday announced a new partnership with global fashion brand Hugo Boss that sees it become the team's official Fashion Partner. Starting next year, the German manufacturer will design and develop looks for the AMF1 team – including formal apparel for its race drivers and a range of high-performance race and travel wear for the entire team.
Jun 30, 2022 16:06
SINGAPORE: ONE Esports, a subsidiary of ONE Championship (ONE), has launched Gamer’s Paradise, a new gaming variety talk show series. 
Jun 30, 2022 15:06
MUMBAI: FanCode has brought aboard former India Team India coach Ravi Shastri as the digital sports platform's new brand ambassador.  FanCode has secured exclusive rights to India's upcoming tour of the West Indies and ECB’s The Hundred and Shastri will lead the upcoming campaigns for these properties.
Jun 30, 2022 13:06
AHMEDABAD: Adani Sportsline, the sports arm of the Adani Group, has become an official partner with the Indian Olympics Association (IOA) for the upcoming Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympic Games 2024. Financial terms were not disclosed.
Jun 30, 2022 10:06
MUMBAI: India’s most valuable startup BYJU'S, which has just extended its Team India shirt sponsor deal with the BCCI for another 18 months (until the end of 2023), is on a major cost-cutting exercise. 
Jun 29, 2022 16:06
NEOM, Saudi Arabia: NEOM announced Tuesday a strategic partnership with McLaren Racing to become the title partner of the McLaren Formula E and Extreme E racing teams, bringing two all-electric race series' together for the first time under the banner of 'NEOM McLaren Electric Racing'.