Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jun 23, 2021 15:06
LONDON: Of the the non-alcoholic beverage brands currently active in sport sponsorships in the Europe, the Middle East and Africa (EMEA) region, it is soft drinks giant Coca-Cola that is expected to be the most committed, with an estimated 145 deals worth over $132m in 2021. 
Jun 23, 2021 14:06
TORONTO: Professional Tennis Players Association (PTPA) co-founders Vasek Pospisil and World Number 1 Novak Djokovic have named Adam Larry executive director, enlisted Carrie Gerlach Cecil to lead brand and communications and appointed Bill Ackman, Michael Hirshfeld, Rebecca Macdonald, Katarina Pijetlovic and Anton Rabie to its advisory board.
Jun 23, 2021 13:06
MADRID: LaLiga has presented its financial report for the 2019-2020 season, in which the total income of the competition achieved a new historical record – despite the negative effects of the COVID-19 pandemic – and where the robustness and economic solvency of the clubs in LaLiga Santander and LaLiga SmartBank as a whole are demonstrated in facing up to the strongest impact that will manifest in 2020/21. 
Jun 22, 2021 18:06
LAUSANNE: The International Olympic Committee (IOC) Tuesday launches “Stronger Together”, a global Olympic campaign that celebrates athletes by showcasing their journey to the Olympic Games Tokyo 2020, and how they kept moving even when the world around them stopped. The story celebrates their strength, resilience and determination to bring hope, unity and inspiration to people around the world.
Jun 22, 2021 18:06
MUMBAI: After a two-year gap, the best volleyball players in the country and a host of international stars are set to again turn out for a franchise based professional volleyball league - with a difference though. 
Jun 22, 2021 17:06
AMSTERDAM: FIVB Volleyball World launched the ‘Equal Jersey’ Tuesday: a jersey specifically designed to honor gender equality. This first ever Equal Jersey will be worn by the world’s top volleyball players featuring not only their name, but also the name of the opposite gender who shares the same jersey number. 
Jun 21, 2021 15:06
NEW DELHI: Ajay Singh, principal promoter of SpiceJet and president, Boxing Federation of India, has confirmed to the the Indian Olympic Association that his budget airline would arrange a special flight to Tokyo on 17th July after two airlines cancelled their flights scheduled for 17th & 18th July, in which 81 Indian athletes and officials were booked to fly.
Jun 21, 2021 13:06
HYDERABAD: Himalaya MEN, the men’s grooming brand of The Himalaya Drug Company, and grooming partner for ICC’s men’s events till 2022, has come up with an innovative new campaign called “Cheer in Whites” for the ongoing World Test Championship final 2021.
Jun 21, 2021 08:06
NEW DELHI: The JSW Group (JSW) and the Indian Olympic Association (IOA) have announced a new sponsorship agreement that will see the Indian conglomerate come on board as an official Team India sponsor ahead of the Tokyo 2020 Olympic Games. 
Jun 19, 2021 08:06
NEW DELHI: In continuation of its efforts to promote India and Indians globally, Omega Seiki Mobility Pvt. Ltd. (OSM), part of the Anglian Omega Group, has announced its partnership with India’s first DTM driver Arjun Maini for his upcoming 2021 campaign.