Apr 18, 2024 20:04
At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.
Apr 18, 2024 20:04
Pokémon, a global entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.
Apr 18, 2024 20:04
Svish, a D2C brand in men’s grooming and hygiene, announces its collaboration with Indian cricketer Shikhar Dhawan.
Dhawan is investing in Svish and also assuming the role of brand ambassador, to bring in a unique blend of passion and influence to the brand's journey ahead.
Apr 18, 2024 19:04
LONDON: Endeavor, a global sports and entertainment company, Thursday announced the launch of NXT UK: Women in Sports, the latest in Endeavor Impact’s series of virtual education and development programmes created to expand industry access.
Apr 17, 2024 19:04
MUMBAI: With the Tata Indian Premier League 2024 extravaganza off to a flying start, an Ipsos IndiaBus pan India IPL Survey shows at least 1 in 2 urban Indians polled (53%) claim to be following the IPL.
The Men’s T-20 annual sporting event in its 17th year, has a run of about 60 days, making it a highly engaging event for cricket lovers.
Apr 17, 2024 19:04
Taiwan's leading badminton brand, "Victor Sports," opened its first store in the Indian capital, Delhi, on Monday, marking a renewed push into the Indian market following the COVID-19 pandemic.
Apr 17, 2024 19:04
The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App.
Apr 17, 2024 19:04
NEW YORK: The NHL and NHL Players' Association on Tuesday announced a multi-year North American agreement with Bodyarmor Sports Drink to be the league’s official sports drink.
Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.
Apr 17, 2024 18:04
BRADENTON, Fla.: IMG Academy and Nord Anglia Education, one of world’s leading international schools organisations, have launched the first phase of a global sports and wellbeing collaboration, announcing that student-athletes will be able to join IMG Academy sports camps at four select Nord Anglia campuses around the world this summer and winter.
Apr 17, 2024 18:04
STAMFORD, Conn.: The new baseball season is here, and Major League Baseball has a new big league partner.
BlueTriton Brands have been announced as the Official Water of MLB for at least the next three years and will be activating at MLB Jewel Events, including the All-Star Game presented by Mastercard and the World Series presented by Capital One.
