COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 01, 2022 08:12
MUMBAI: Budweiser, an Anheuser-Busch InBev (AB InBev) global brand, Wednesday released a docu-series titled “The Indian Football Story: The World is Yours To Take” in collaboration with VICE Media. 
Nov 30, 2022 02:11
KOLKATA: The country’s cultural capital prepares for the much-anticipated seventh edition of eastern India’s biggest running festival - the 2022 Tata Steel Kolkata 25K, on December 18.
Nov 29, 2022 19:11
Tiger Woods has announced that he will not be playing in next month's Hero World Challenge, for which he is also the host, due to an issue with his right foot. The golf great won the event, which takes place in the Bahamas from 1-4 December, and serves as a benefit for his TGR Foundation and other charities, five times between 2001 and 2011.
Nov 29, 2022 19:11
MUMBAI: In what will be an historic first, three Manchester United first-team footballers will travel to India in December for the launch of the third edition of Apollo Tyres' "United We Play" grassroots football initiative.
Nov 28, 2022 19:11
MUMBAI: American Oncology Institute (AOI), one of the largest cancer hospital chains in South Asia, has associated with Mary Kom, chairperson of the Athletes Commission of the Indian Olympic Association (IOA), for its “Early Detection of Cancer” Campaign. 
Nov 25, 2022 16:11
NEW YORK: The Professional Fighters League (PFL) has agreed a multi-year partnership with Celsius that will see the energy drinks brand become Official Energy Drink Partner of the mixed martial arts promotion. To kick off the expansive agreement, Celsius will be the presenting partner of the 2022 PFL World Championship taking place Friday at Hulu Theater at Madison Square Garden.
Nov 24, 2022 15:11
PAARL, South Africa: Royals Sports Group-owned Paarl Royals, one of SA20’s founding franchises, have revealed that the Boland Park-based team will be extending their support towards a local competition – the Boland Premier League (BPL) – which is in its inaugural season. 
Nov 23, 2022 19:11
BHUBANESWAR: Chief Minister Naveen Patnaik purchased the first ticket of the FIH Mens Hockey World Cup 2023 from Hockey India president Dilip Tirkey here on Wednesday. Odisha is hosting the quadrennial world championship for the second consecutive time and matches will be played in two venues – Kalinga Stadium (Bhubaneswar) and Birsa Munda Stadium (Rourkela) – in the state from January 13 to 29.
Nov 23, 2022 18:11
SINGAPORE: Tata Consultancy Services (TCS) announced Wednesday that it is extending its sponsorship of the Standard Chartered Singapore Marathon (SCSM) Corporate Challenge for four more years until 2026. 
Nov 23, 2022 18:11
With the addition of three regional sponsors, FIFA has announced that all its sponsorship packages for the World Cup Qatar 2022 have been sold out. Fine Hygienic Holding, YouTube and Visit Las Vegas, are the final three regional sponsors of world football's biggest quadrennial event.