TMRW House of Brands, an e-commerce rollup venture owned by Aditya Birla Group Venture, has acquired a 16% stake in Accel and Virat Kohli-backed men's wear brand WROGN for Rs 125 crore ($15 million) 

Founded in 2014, by the brother-sister duo of Anjana and Vikram Reddy, WROGN has been one of the leading youth brands in India in the casual wear space. With this investment, TMRW added another leading millennial-focused Fashion & Lifestyle brand with a premium and distinctive design positioning, making the overall portfolio of 8 high-value Indian fashion brands.

Jun 20, 2024 16:06
Centre Court Capital, a venture capital firm backed by the Sajjan Jindal Family Trust focused on the sports and gaming ecosystem in India, Thursday announced its investment in Quidich Innovation Labs, a sports broadcast technology company co-founded by Rahat Kulshreshtha and Gaurav Mehta. 
Jun 13, 2024 18:06
Liberty Global is taking a controlling interest in Formula E after acquiring shares held by Warner Bros Discovery in the electric car racing series. The acquisition of shares held by Warner Bros. Discovery will, on completion, bring Liberty Global’s total share of ownership in Formula E to 65% and mean that Liberty Global will take a controlling interest in the world’s fastest growing motorsport.
Jun 12, 2024 18:06
Italian sports brand Lotto, known for its footwear, apparel and accessories in tennis and football, has invested in the Brooklyn Aces, joining owners Kevin Durant, Rich Kleiman, Drake and Michael B. Jordan.
Jun 12, 2024 17:06
Sport industry veterans Steve Martin and Jamie Wynne-Morgan Tuesday announced the launch of MSQ Sport + Entertainment, a new global agency set up in partnership with London-based creative, technology and media company MSQ.
Jun 12, 2024 14:06
Havas Play has inked a partnership with SG Sports, Media and Entertainment (SGSE), an arm of the APL Apollo Group. SGSE, helmed by tennis icon Mahesh Bhupathi as Chief Executive Officer, to create premium sports and entertainment IPs.
Jun 10, 2024 14:06
WASHINGTON: ACON Investments, L.L.C. has announced an agreement under which New Era Cap, LLC, a global lifestyle brand with a deeply rooted connection to sport, fashion and culture, will acquire '47, a privately held premium sports lifestyle brand.  New Era is a portfolio company of ACON, a Washington, D.C.-based private equity firm. Financial terms of the transaction were not disclosed.
Jun 07, 2024 18:06
The Marylebone Cricket Club will hold a special general meeting (SGM) in September, seeking the approval of its members for a proposal put forward by the England and Wales Cricket Board on the MCC's involvement in The Hundred. 
Jun 06, 2024 19:06
HanesBrands announced Wednesday that it will sell Champion, a more than century-old sportswear brand, to Authentic Brands Group in a deal worth up to $1.5 billion with performance incentives.  Authentic owns brands such as Reebok, Forever 21 and Quiksilver. The deal is subject to customary closing conditions, which are expected to be completed by the second half of 2024.
Jun 06, 2024 19:06
Absolute Sports, a Nazara Technologies subsidiary and parent company of has accquired, a website that serves entertainment content in the US.  Absolute Sports will buy the website for $1.4 million (Rs 11.6 crore) in an all-cash deal, which will be finalised in a month's time.
Jun 03, 2024 16:06
Two-time Olympic medalist and Indian badminton star PV Sindhu has invested an undisclosed amount in Better Nutrition, a biofortified staples brand from Greenday, and become brand ambassador for the D2C brand. Per an official release, the collaboration aims to "combat micronutrient deficiencies in India through innovative biofortified foods, enhancing both consumer health and farmer livelihoods".