Brands

Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday. 

Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 

USA Cricket are also co-hosts, along with Cricket West Indies, of the T20 World Cup 2024. 

Feb 10, 2021 13:02
MUMBAI: Disney+ Hotstar announced Wednesday the key sponsors for the ongoing Paytm India vs England series - Dream11 as the co-presenting sponsor, with ICICI Bank and Tata Cliq as the ‘powered by sponsors’. Zomato, Unacademy, 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Drinking Water have been signed on as associate sponsors. 
Feb 09, 2021 15:02
NEW YORK: Pepsico snack brand Lay's Tuesday premieres a new global campaign centered on "uniting and bringing joy to people around the world through football". 
Feb 09, 2021 14:02
LONDON: Technology data platform Splunk Inc. and McLaren Racing have announced a multi-year partnership extension which will see Splunk continue as an official McLaren Technology Partner of the McLaren Formula 1 team and McLaren Group.
Feb 08, 2021 19:02
LONDON: Finally ending the suspense, the Mercedes-AMG Petronas F1 Team announced Monday that reigning F1 World Drivers’ champion Lewis Hamilton had signed on to a new one-year deal, following what has been a protracted negotiations process.  The Mercedes works team and Lewis agreed a new contract which will see one of the sport’s most successful ever collaborations continue for a ninth consecutive season.
Feb 08, 2021 12:02
DUBAI: The International Cricket Council (ICC) has announced BYJU’S, India’s largest EdTech company, as their global partner from 2021 to 2023. 
Feb 05, 2021 19:02
MUMBAI: Fantasy sports app and website Howzat has appointed cricketer Yuvraj Singh as its brand ambassador. With this association, the brand aims to leverage Yuvraj Singh’s popularity. The swashbuckling southpaw will feature in all Howzat advertisements and be a part of the platform’s brand communication.
Feb 02, 2021 20:02
BENGALURU: Herbalife Nutrition, the global leader in nutrition, announced the renewal of the contract with its sponsored athletes for the year 2021.
Jan 28, 2021 18:01
MANCHESTER CITY HAS ANNOUNCED AN expansion to its global partnership with leading consumer home appliances producer, Midea.
Jan 27, 2021 16:01
MADRID: Dorna Sports has announced a new agreement with Liqui Moly that will see the German lubricant giant take top billing at the German Grand Prix from 2021 to 2023. The event will therefore be named the Liqui Moly Motorrad Grand Prix Deutschland for the next three years. 
Jan 27, 2021 12:01
MUMBAI: Reliance Industries Ltd. announced Wednesday the rebranding of its sports & lifestyle business to ‘RISE Worldwide Limited’ as it independently ventures into the burgeoning industry in India and globally. RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited.