Brands

Shiv Naresh Sports has appointed Maverick Global as its digital marketing and communications partner.

Per an official release, Maverick Global will strategically develop "impactful campaigns aligned with Shiv Naresh’s objectives to enhance its digital presence among Gen-Z and Millennials". Leveraging innovative digital strategies, Maverick India aims to solidify Shiv Naresh’s position in the sports industry through targeted campaigns catering to sports enthusiasts.

Apr 05, 2021 19:04
MUMBAI: As registrations continue for the world’s biggest virtual running festival, 100 Days of Running (HDOR), the promoters Monday announced leading American running shoe brand Brooks as official ‘Running Partner’ for the event. 
Apr 05, 2021 19:04
NEW DELHI: Consumer durables company Usha International Monday announced it was continuing its association with five-times champions Mumbai Indians, as an official partner for the eighth consecutive year. 
Apr 05, 2021 19:04
NEW DELHI: Maxirich, a daily health supplement from Cipla Health, was Monday announced as the official immunity partner of Delhi Capitals for the upcoming season of the Indian Premier League (IPL). 
Apr 05, 2021 19:04
MUMBAI: Plant-based nutrition brands Olena and Plix announced Monday that they were merging to streamline their operations under one roof - PLIX.  News around the development was first reported on 25th March.
Apr 05, 2021 19:04
STAMFORD, Conn.: IPG DXTRA Monday announced that John Shea will become chief executive officer of Octagon Sports and Entertainment Network (OSEN), the industry-leading collection of marketing, talent management, communications, influencer, and creative firms, including Octagon, R&CPMK, ITB, Futures, FRUKT, and Milkmoney.
Apr 05, 2021 12:04
NEW DELHI: Delhi Capitals have announced Optimum Nutrition, which lays claim to being the world's #1 selling sports nutrition powder brand, as their official nutrition partner for the upcoming season of the Indian Premier League. Optimum Nutrition Inc. is part of Glanbia Performance Nutrition, and has been pitching sports nutrition to athletes for more than 30 years now.
Apr 01, 2021 17:04
BENGALURU: Himalaya MEN, The Himalaya Drug Company’s men’s care range, is all set to be the Official Men’s Grooming Partner for the International Cricket Council’s (ICC) men’s events through 2022.  This association covers the World Test Championship Finals 2021, Men’s T20 World Cup 2021, and Men’s T20 World Cup 2022.
Apr 01, 2021 17:04
MUMBAI: Timed to coincide with the upcoming fourteenth season of the Indian Premier League, online gaming company Games24x7 has announced Bollywood actor Ranveer Singh as brand ambassador for its fantasy sports platform My11Circle. 
Apr 01, 2021 13:04
KOLKATA: Wire and cable manufacturer RR Kabel has announced its official sponsorship for Kolkata Knight Riders in the Indian Premier League this year.  The association involves RR Kabel as the leading trouser branding for all the KKR team players for IPL 2021. The company aims to reach audiences beyond physical and geographical boundaries, through this association.
Apr 01, 2021 12:04
LONDON: The ATP Tour and Tennis-Point Wednesday announced a multi-year partnership, which sees the global tennis online retail platform become the Official Racket Sports Products Retailer of the ATP Tour until 2025.