Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Mar 22, 2021 19:03
MADRID: LaLiga and the Rafa Nadal Academy by Movistar (RNA) have signed a framework collaboration agreement to share experience and knowledge and mutually reinforce the reputation of both brands nationally and internationally.  The alliance, which covers the next three years, will see the organisations offer two-way support and launch a series of joint projects and initiatives.
Mar 22, 2021 18:03
PREMIER LEAGUE CLUB MANCHESTER UNITED have announced a five-year shirt sponsorship deal with TeamViewer worth £235 million. The principal partnership will begin with the 2021/2022 season.
Mar 22, 2021 15:03
MUMBAI: Star Sports, India’s leading sports broadcaster, has begun the countdown to the upcoming 14th season of the Indian Premier League on a strong note, with 14 sponsors already on board for this season.
Mar 19, 2021 13:03
NEW DELHI: JSW-GMR co-owned IPL franchise Delhi Capitals Friday revealed the season’s official playing jersey in a unique ceremony in the presence of fans.  The franchise handpicked some of its top fans and invited them over for a surprise to the Delhi Capitals office. These fans were the first ones to see the new jersey, even before the players. 
Mar 18, 2021 18:03
NEW DELHI: Indian Premier League franchise Delhi Capitals has signed on Horizm, the award-winning providers of digital inventory management, to boost their digital media returns.
Mar 18, 2021 17:03
BENGALURU: In its biggest-ever marketing push, PhonePe on Thursday said that it has taken up six different sponsorships for the Indian Premier League (IPL) 2021. 
Mar 18, 2021 13:03
MUMBAI: Plant-based nutrition brand OZiva has raised $12 million in a Series B round led by new investor Eight Roads Ventures, with participation from F-Prime Capital and existing investor Matrix Partners India. It is worth noting that just ahead of the official announcement around the fund raise, OZiva signed on Hindi film A lister Deepika Padukone as brand ambassador.
Mar 17, 2021 18:03
MUMBAI: NeoGrowth Credit Pvt. Ltd., an SME lending player, Wednesday announced that the company has signed up Ajinkya Rahane, vice-captain of the Indian cricket Test team, as its brand ambassador.
Mar 17, 2021 18:03
MUMBAI: Myprotein, which lays claim to being Europe's No.1 sports nutrition brand, has announced the signing of cricketer Shreyas Iyer as brand ambassador, ahead of the 14th season of the Indian Premiere League. 
Mar 17, 2021 18:03
MUMBAI: Off-highway tire major Balkrishna Industries Ltd. (BKT Tires), on Wednesday announced that it has inked sponsorship agreements with seven franchises for the upcoming season of the Indian Premier League.