Brands

Shiv Naresh Sports has appointed Maverick Global as its digital marketing and communications partner.

Per an official release, Maverick Global will strategically develop "impactful campaigns aligned with Shiv Naresh’s objectives to enhance its digital presence among Gen-Z and Millennials". Leveraging innovative digital strategies, Maverick India aims to solidify Shiv Naresh’s position in the sports industry through targeted campaigns catering to sports enthusiasts.

Apr 19, 2021 17:04
NEW DELHI: Bacardi India has announced the appointment of Zeenah Vilcassim as marketing director. 
Apr 16, 2021 14:04
BENGALURU: In the spirit of producing world-class wristwatches that tell stories from India, Bangalore Watch Company announces the launch of two new watches in its Cover Drive sports watch collection that "celebrates the undying spirit of Indian cricket". The first of the two watches are named 'The Yellow Jersey' with a mustard yellow dial, and another named 'Men in Blue' with a pastel blue dial colour.
Apr 14, 2021 18:04
NEW YORK: American consumer goods giant Procter & Gamble has announced a multi-year, multi-faceted partnership with Major League Soccer.  The financial terms of the agreement were not made public, but CNBC reports that P&G will pay the North American league ‘$80 million to $100 million’ over a five-year period.
Apr 13, 2021 21:04
MUMBAI: Indian Premier League title sponsor VIVO has announced the #PerfectFan contest for die-hard cricket fans.  The contest will be the most significant ever consumer gratification at IPL, where lovers of the game will have an opportunity to meet Virat Kohli and win exciting prizes.
Apr 13, 2021 21:04
NEW DELHI: JSW and GMR co-owned Delhi Capitals, which earlier announced that it had secured its highest ever sponsorship revenue owing to a record 25 partners, has pulled in Rs 650 million for the ongoing season, the IPL franchise's interim CEO has confirmed.
Apr 13, 2021 20:04
MUMBAI: Five months after Universal Sportsbiz Pvt. Ltd. (USPL) offloaded equity to Walmart-owned Flipkart, the Bengaluru-based fashion brand is reportedly raising Rs 300 million (about $4 million) in debt funding.  The current fund raise is from independent corporate trustee Vistra ITCL (India) Limited on behalf of Spark Alternative Investment Trust, Inc42 reports. 
Apr 13, 2021 18:04
SINGAPORE: Lexus Tuesday announced that it has committed to being the official automotive partner of the 2021 HSBC Women's World Championship. The tournament, one of the most celebrated golf events in Asia, makes a return to Singapore this year after a one-year hiatus.
Apr 09, 2021 14:04
NEW DELHI: Shri Bajrang Power & Ispat Ltd. announced Friday that they will be one of the associate sponsors of the Rajasthan Royals franchise in the upcoming season of the Indian Premier League (IPL), through their brands Goel TMT & Goel Pipes.   
Apr 09, 2021 11:04
NEW DELHI: IPL franchise Punjab Kings has added Indian innerwear brand Bodycare Creations to its official partner roster for the upcoming season of world cricket's biggest annual tournament.
Apr 09, 2021 11:04
MUMBAI: Indian connected lifestyle brand brand Noise has appointed cricketer Rishabh Pant as its brand ambassador for the smartwatch category.