Brands

Cricket Scotland has announced Karnataka Milk Federation's dairy brand Nandini as the official sponsor of the Scotland men’s team at the upcoming ICC Men’s T20 World Cup 2024.

The Nandini logo will be present on the leading arm of the new Scotland men’s playing shirts at the tournament, which takes place in West Indies and USA and begins on 2 June.

Claire Drummond, Cricket Scotland Commercial manager, said: “We’re delighted to partner with Nandini ahead of what will be an exciting T20 World Cup campaign for our squad and supporters.

Sep 16, 2021 13:09
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador. 
Sep 16, 2021 08:09
NEW YORK: Swiss running shoe company On Holding, which boasts tennis icon Roger Federer as a stakeholder, debuted on the New York Stock Exchange on Wednesday, selling 31.1 million shares in its initial public offering and raising $746.4 million on Day 1 of its listing.    
Sep 16, 2021 07:09
MADRID: MotoGP commercial rights holder Dorna Sports Wednesday confirmed a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP until at least 2026.  The new three-year agreement will see the partnership between Michelin and MotoGP reach the milestone of a decade racing together. 
Sep 15, 2021 10:09
KOCHI: Kerala Blasters FC Tuesday announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Hero Indian Super League (ISL).  This upcoming season will see the two brands step into their second year as partners.
Sep 15, 2021 09:09
MADRID: LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.
Sep 14, 2021 07:09
LONDON: The England and Wales Cricket Board Monday announced a new long-term partnership Castore that will see the fast-growing UK sportswear brand brand become the official kit supplier to England cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from April 2022.
Sep 13, 2021 16:09
KOCHI: Kerala Blasters FC (KBFC) has announced its association with digital payments and financial services platform PhonePe as its official payments partner for the upcoming season of the Indian Super League (ISL).  As part of the partnership, PhonePe’s logo will be seen on the back of the official KBFC jersey that will be donned by the players during all ISL matches.
Sep 13, 2021 15:09
MUMBAI: Great Learning, a part of BYJU’s group and one of India’s EdTech companies for higher and professional education, has rolled out its new brand campaign - ‘Great Learning for Great Careers’ featuring brand ambassador, Virat Kohli.  The campaign throws the spotlight on degree and certificate programs offered by Great Learning via two separate ad films targeted at freshers and young professionals. 
Sep 10, 2021 08:09
NEW DELHI: Leading sportswear giant adidas launched its digital flagship store on Thursday to provide an enhanced innovation, state-of-the-art UI, and interface for consumers across the country.
Sep 10, 2021 08:09
MUMBAI: Japanese performance sportswear firm ASICS plans to add 18 stores to its sales network in 2022 expanding its footprints in India further along with a value-based growth of up to 25% by that time, a top company official has said. ASICS on Thursday also announced its commitment to nurturing young wrestling talent in India.