MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
May 03, 2024 20:05
Lululemon Athletica, a Canadian athletic apparel retailer known as the inventor of yoga pants, reportedly plans to enter India to capitalise on the upswing in demand for fitness and athleisure wear.
The global team of Lululemon was in India recently scouting for locations where it could open stores, Economic Times quotes two officials as having said.
May 03, 2024 20:05
Philips announces the launch of a limited- edition trimmer that is co-designed by cricket icon Virat Kohli.
Per an official release, the trimmer is made of skin-friendly stainless steel and its self-sharpening blades glide through the beard and moustache, delivering precise results every time.
May 03, 2024 20:05
Looking to leverage fan fervour around the ongoing IPL, PepsiCo's potato chips brand Lay's has unveiled a limited-edition collector's packs as a toast to brand ambassador MS Dhoni's "phenomenal achievements on and off the field".
May 03, 2024 20:05
Sportswear major adidas has announced the return of "Move For The Planet" – its global initiative "harnessing collective movement to create collective impact".
adidas is calling on all athletes at every level across the world to track their physical activity across a variety of sports to raise money for projects in areas impacted by heat waves, flooding, and other extreme weather conditions.
May 02, 2024 18:05
Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday.
Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1.
May 02, 2024 18:05
Agilitas Sports has announced the appointment of Nirdosh Chouhan as the Bengaluru-based athleisure sportswear brand's chief technology and product officer (CTPO).
Apr 30, 2024 20:04
Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.
Apr 29, 2024 20:04
Shiv Naresh Sports has appointed Maverick Global as its digital marketing and communications partner.
Apr 29, 2024 20:04
ASICS, a global Japanese sportswear brand celebrates the 16th edition of TCS World 10K Bengaluru 2024.
The continued association of ASICS India with Procam International as the official sporting goods partner for TCS World 10K Bengaluru has been a remarkable journey with an astounding registration number of over 30,000 and dynamic competition amongst the runners across levels.
Apr 29, 2024 20:04
LONDON: Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.
Jack joins Pepsi's roster of globally recognised talent, which already includes Brazilian winger Vinicius Jr., South Korean captain Son Heung-min, and England women's national team captain Leah Williamson.