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New Balance ambassador Pat Cummings unveils 1st Mumbai store

SportzPower Team

May 06, 2024 20:05

Read more about New Balance ambassador Pat Cummings unveils 1st Mumbai store
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Sportswear brand New Balance has launched an exclusive brand outlet in Mumbai as part of its strategic expansion plan for India. Located on the metro’s Linking Road, the store was inaugurated by cricketer and brand ambassador Pat Cummings.

New Balance recently launched an India subsidiary and its new Mumbai store is designed to mix sports and culture, showing its vision for continued expansion in the country. The Linking Road store’s design centres around central seating to promote community building and red overhead lighting mirrors New Balance’s striking logo.

Sep 16, 2021 14:09

ASICS seals brand association with squash player Joshna Chinappa

BENGALURU: ASICS, the true sport performance brand today announced Indian squash player Joshna Chinappa as their new brand athlete. Currently ranked as number 10 worldwide, Joshna is a two-time Asian Championship – Gold Medalist. In 2014, she was the first Indian to win a gold medal in Doubles at the Commonwealth Game. Joshna has inscribed her name at the British US Open and National championships.

Sep 16, 2021 13:09

Hyperice adds Virat Kohli to its global athlete-investor roster

MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, Thursday announced Indian cricketer Virat Kohli as a Hyperice athlete-investor and new brand ambassador.

Sep 16, 2021 08:09

Federer-backed shoe firm On debuts on NYSE, shares soar

NEW YORK: Swiss running shoe company On Holding, which boasts tennis icon Roger Federer as a stakeholder, debuted on the New York Stock Exchange on Wednesday, selling 31.1 million shares in its initial public offering and raising $746.4 million on Day 1 of its listing.

Sep 16, 2021 07:09

Michelin confirmed as MotoGP tyre supplier until 2026

MADRID: MotoGP commercial rights holder Dorna Sports Wednesday confirmed a new three-year contract extension with Michelin that will see the legendary French firm continue as the sole, official tyre supplier to MotoGP until at least 2026. The new three-year agreement will see the partnership between Michelin and MotoGP reach the milestone of a decade racing together.

Sep 15, 2021 10:09

BYJU’S inks Kerala Blasters title sponsor extension

BYJU’S extends association as Kerala Blasters title sponsor

KOCHI: Kerala Blasters FC Tuesday announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Hero Indian Super League (ISL). This upcoming season will see the two brands step into their second year as partners.

Sep 15, 2021 09:09

LaLiga presents ElClasico's new brand identity

MADRID: LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.

Sep 14, 2021 07:09

ECB scores 10-yr Castore kit partnership, replacing New Balance

LONDON: The England and Wales Cricket Board Monday announced a new long-term partnership Castore that will see the fast-growing UK sportswear brand brand become the official kit supplier to England cricket. All of England’s national team athletes – women, disability, pathway and men’s teams – will wear high-performance and bespoke matchday and training kits supplied by Castore from April 2022.

Sep 13, 2021 16:09

PhonePe partners Kerala Blasters as payments partner

KOCHI: Kerala Blasters FC (KBFC) has announced its association with digital payments and financial services platform PhonePe as its official payments partner for the upcoming season of the Indian Super League (ISL). As part of the partnership, PhonePe’s logo will be seen on the back of the official KBFC jersey that will be donned by the players during all ISL matches.

Sep 13, 2021 15:09

Virat Kohli highlights the need for upskilling in Great Learning's new campaign

Virat highlights need for upskilling in new campaign

MUMBAI: Great Learning, a part of BYJU’s group and one of India’s EdTech companies for higher and professional education, has rolled out its new brand campaign - ‘Great Learning for Great Careers’ featuring brand ambassador, Virat Kohli. The campaign throws the spotlight on degree and certificate programs offered by Great Learning via two separate ad films targeted at freshers and young professionals.

Sep 10, 2021 08:09

adidas India launches digital flagship store, touts enhanced UI

NEW DELHI: Leading sportswear giant adidas launched its digital flagship store on Thursday to provide an enhanced innovation, state-of-the-art UI, and interface for consumers across the country.

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