MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Apr 29, 2022 19:04
NEW DELHI: Following the recent collaboration with Rooter, esports organizations Chemin Esports has announced a new collaboration with Mountain Dew which comes on board as the official beverage partner.
Mountain Dew has a significant interest in esports with its extremely popular Dew Arena.
Apr 27, 2022 07:04
MUMBAI: The most valuable franchise in the Indian Premier League is the Reliance-owned Mumbai Indians, with a valuation of $1.3 billion, followed by Chennai Super Kings at $1.15 billion, a Forbes report published Tuesday avers.
Apr 26, 2022 22:04
CHENNAI: TVS Motor Company and PETRONAS have announced an alliance that sees the Malaysian engine oil giant become the title partner of TVS Racing, the Indian two-wheeler major's factory racing team.
Apr 26, 2022 21:04
MUMBAI: Sony Pictures Networks India Private Limited (SPNI), the Indian indirect wholly owned subsidiary of Sony Group Corporation, has quietly instituted a corporate name change.
SPNI's official company name has been changed to Culver Max Entertainment Private Limited with effect from 20th April. Other than this change of name, absolutely nothing changes as far as the Sony Network brand identity is concerned.
Apr 26, 2022 18:04
MUMBAI: Active lifestyle brand Ninety One Cycles Monday launched KTM’s brand new offering in India, the Chicago Disc 271.
Ninety One Cycles has an exclusive partnership with KTM bicycles in India. Ninety One and KTM share a common vision of bringing in a revolution in one of India’s oldest mobility mediums – cycles, following an engineering-led, consumer-centric, disruptive approach.
Apr 25, 2022 18:04
NEW DELHI: Octa, a global brand of investment services, Monday announced the launch of a new campaign on the streaming platform Disney+ Hotstar.
All through the remainder of the ongoing Indian Premier League season, Hotstar will be streaming Octa’s Second Income campaign video clips during the matches.
Apr 25, 2022 08:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 31 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
Apr 20, 2022 18:04
MUMBAI: Bathroom products brand Jaquar, which has diversified into lightings, has launched a new campaign timed with the Indian Premier League.
Apr 20, 2022 16:04
MUMBAI: dentsu X, the integrated media agency from the house of dentsu India, has won the digital media mandate for Dabur India, following a multi-agency pitch.
Apr 20, 2022 15:04
MUMBAI: Leading noodles brand Maggi has launched a new campaign to "celebrate cricket" and has roped in cricketer Suresh Raina as its face.
Talking about his association with the campaign, Raina said, “It is an honour to be associated with Maggi – a brand that has a legacy of more than four decades in the country. It has been a lot of fun shooting for the commercials...”