Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Apr 06, 2022 12:04
MUMBAI: LaLiga has been on a path of "steady recovery" this past season, after the "upheaval" caused by the COVID-19 pandemic, Jose Antonio Cachaza, the India office head of Spain’s top flight football league, has asserted. Cachaza made his comments during the second edition of ‘LaLiga Extra Time India’, held here Tuesday with partners, BKT, Dream11 and Viacom18. 
Apr 06, 2022 00:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 5 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
Apr 05, 2022 20:04
MADRID: MotoGp commercial rights holder Dorna Sports announced Tuesday an agreement with Craft 1861 as the American brand is named the Wellness Partner of the FIM MotoGP World Championship. 
Apr 04, 2022 18:04
MUMBAI: Health food drink brand Boost has launched a campaign to celebrate the hidden gems in the world of cricket. 
Apr 01, 2022 12:04
MUMBAI: Neobanking fintech Open has announced its partnership with Indian Premier league franchises Royal Challengers Bangalore, Kolkata Knight Riders, and Sunrisers Hyderabad as their official digital banking partner.
Mar 31, 2022 09:03
MUMBAI: Cadbury Dairy Milk has partnered with Mumbai Cricket Association to support the ground staff for the ongoing Indian Premier League.
Mar 31, 2022 09:03
LUCKNOW: Greenply Industries Limited conducted a series of flash mob activations across prime locations of the state to amplify the brand’s association with Lucknow Super Giants as the Associate Partner of the franchise. Greenply has curated a special anthem song to connect with the regional pride of Uttar Pradesh. The song “Jalwa Dikhega” encapsulates the true spirit of the game and the spirit of the state.
Mar 29, 2022 15:03
MUMBAI: For a fifth year running, cricketer Virat Kohli has emerged as India's most valued celebrity, but... The star batsman's resignation from captaincy roles across formats has seen his brand value drop from $237.7 million in 2020 to $185.7 million in 2021, the Celebrity Brand Valuation Report 2021 released by Duff & Phelps, Tuesday, avers.
Mar 28, 2022 16:03
NEW DELHI: Bodycare Creations announced Sunday that the Indian women's innerwear brand will be continuing as one of the official sponsors of the Punjab Kings franchise in the ongoing IPL 2022. The association is a continuation of the deal signed at the start of the last season with the Punjab Kings and will be Bodycare’s third year in the IPL.
Mar 28, 2022 16:03
MUMBAI: The Board of Control for Cricket in India (BCCI) Saturday announced Swiggy Instamart, leading Indian quick commerce grocery service, as an official partner for TATA IPL 2022.