MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Aug 19, 2020 14:08
NEW DELHI: Deloitte Touche Tohmatsu India LLP (Deloitte) on Tuesday announced the acquisition of Spatial Access, a leading specialised advertising and marketing advisory and analytics firm.
The move will augment Deloitte's advisory capabilities and enable brands to make more efficient advertising and marketing decisions.
Aug 17, 2020 19:08
HYDERABAD: German football giant Borussia Dortmund and Hero Indian Super League club Hyderabad FC (HFC), which will be playing in its second season of the ISL this edition, have announced a two-year partnership with an option to extend it for additional years up to 2025.
Aug 17, 2020 19:08
GURGAON: Conversations around periods and the usage of sanitary napkins must no longer happen in hushed tones. Homegrown brand Niine has therefore partnered with the Rajasthan Royals to amplify their campaign and drive awareness around the adoption of safe menstrual hygiene practices.
Aug 17, 2020 19:08
LONDON: Chocolate brand Cadbury, owned by Mondelēz International, has been announced as the official snacking partner of Arsenal Football Club.
The Arsenal deal follows on from partnerships earlier secured by Mondelēz with rival English Premier clubs Manchester City, Manchester United, Totenham Hotspur and Chelsea.
Aug 17, 2020 17:08
LAUSANNE: Infront Moto Racing have announced a new collaboration that will see 100%, an independent premium sports brand, become an MXGP official supplier.
100% designs and builds advanced performance goggles and remains a popular choice in the MXGP paddock.
Aug 13, 2020 16:08
LONDON: Mondelēz International, owner of Cadbury, Wednesday announced a partnership with English Premier League side Manchester City FC, making the chocolate brand the club’s Official Snacking Partner.
The deal cover territories in the UK, the Republic of Ireland, China, the US, India, Australia, New Zealand, Malaysia, Brazil and the UAE.
Aug 12, 2020 19:08
MUMBAI: Education technology company Unacademy, already an official sponsor of the Indian Premier League, has, as per reports, not only extended its partnership for a further four years (2020-2023), but also bought bid papers for title sponsorship of the 2020 edition of the IPL.
Aug 12, 2020 18:08
MUMBAI: Electric mobility start-up, eBikeGO has roped in Indian cricketer Harbhajan Singh as its brand ambassador. With this association and the recently announced government’s new EV policy, the company is aiming to build mass appeal, positive voice and widespread adoption for electric mobility thereby looking to capture 10% of electric two wheeler market share by 2022.
Aug 12, 2020 18:08
BENGALURU: Youth fashion brand WROGN, in association with wildlife channel Animal Planet, has announced the launch of a new collection - Animal Planet X WROGN. The apparel range aims to underline the cause of endangered species.
Aug 12, 2020 17:08
INDIANAPOLIS: USA Track & Field announced Tuesday that Hershey’s was extending its long term partnership with USATF and will continue as the presenting sponsor of Run Jump Throw through 2024.