Brands

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Aug 31, 2020 18:08
MADRID: A defining feature of the 2019/20 season was the disruption caused by the COVID-19 pandemic, with global competitions suspended and many events and projects moving online. But this has not prevented LaLiga from continuing its global off-the-field growth in the form of technology development, commercial agreements and social initiatives.
Aug 31, 2020 13:08
MUMBAI: Indian Premier League title holders Mumbai Indians have launched their new jersey for the upcoming season of the IPL, which is scheduled to begin on September 19. The franchise posted a video where 'Hydroman', an Indian dancer who has made a name for himself for showing off his dancing skills underwater, can be seen "making his moves" wearing the brand-new jersey.
Aug 29, 2020 20:08
MUMBAI: The Indian Premier League Governing Council (IPL GC) Saturday announced India’s largest learning platform Unacademy as Official Partner for the IPL beginning with the 2020 edition, which will be held in the UAE from September 19th onwards.  The partnership, the financial terms for which were not disclosed, will cover three seasons of IPL.
Aug 27, 2020 19:08
BENGALURU: The Indian Olympic Association has adopted a new identity to commemorate 100 years of Indian participation at the Olympic Games. The new logo and brand identity was designed by India-based communication design and branding firm Smitten.
Aug 27, 2020 15:08
NYON, Switzerland: Ahead of the UEFA Women’s Champions League final on 30 August, PepsiCo has announced a multi-year partnership with UEFA women’s football. The landmark partnership will run until the summer of 2025 and will sit alongside its current sponsorship of the UEFA Champions League.
Aug 25, 2020 19:08
MUMBAI: Volkswagen Motorsport India, in partnership with Mumbai Falcons, present Round 4 of the Indian eRacing Championship, where Chennai’s Sai Prithvi and Pune’s Oshan Kothadiya won a race each, in the Pro Class. The duo picked up their first win of this season, at the Daytona International Speedway.
Aug 25, 2020 18:08
MUMBAI: esports and mobile gaming platform Mobile Premier League, which recently announced that MPL will be the principal sponsor for both the Knight Riders Franchises in the Indian Premier League (IPL) and Caribbean Premier League (CPL) — Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR) - has added Royal Challengers Bangalore to its T20 team roster. 
Aug 24, 2020 18:08
KOCHI: Following a successful foray into football with Kerala Blasters Football Club (KBFC), Blasters Sports Ventures Private Limited (BSVPL), the parent company of KBFC has announced its venture into volleyball with the ‘Radnicki Blasters’. 
Aug 24, 2020 17:08
MUMBAI: Eyewear brand Oakley recently unveiled a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign. 
Aug 24, 2020 16:08
CHENNAI: Ahead of the much anticipated 2020 season of the Indian Premier League, leading Indian sports & active nutrition brand Fast&Up Monday announced its association as official Nutrition Partner - Digital of three-time IPL champions Chennai Super Kings.