Brands

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Mar 01, 2024 20:03
STAMFORD, Conn.: Mars, Take-Two Interactive and WWE, Thursday announced that SNICKERS and WWE 2K24 will continue their union as the presenting partners of WrestleMania, which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia.
Mar 01, 2024 19:03
Himalaya and Royal Challengers Bangalore Women's Cricket have united for #TakeMySpot. The campaign features the cricketing prowess of Smriti Mandhana, Shreyanka Patil, Richa Ghosh, and the comedic flair of Danish Sait.
Mar 01, 2024 17:03
PepsiCo India has elevated Amit Kumar Nanchahal from the position of senior manager to head of Corporate Communications. Nanchahal joined PepsiCo in 2019 as senior manager.
Feb 29, 2024 20:02
BENGALURU: In a first-of-its-kind partnership, sports brand PUMA has solidified its commitment to back India’s indigenous sports by becoming the official kit partner of Pro Kabaddi League (PKL) outfit Haryana Steelers.
Feb 29, 2024 20:02
BENGALURU: Sports brand PUMA has brought together a unique and dynamic lineup of female icons - actor & entrepreneur Kareena Kapoor Khan, cofounder of SUGAR Cosmetics Vineeta Singh, boxing great MC Mary Kom, fashion designer Masaba Gupta and renowned news anchor Faye D’Souza, to join hands and "champion the cause of women’s cricket in the country".
Feb 29, 2024 20:02
SINGAPORE: The AFF and Mitsubishi Electric, title partner of the ASEAN Championship, Thursday launched a new logo and brand identity for the event.  As part of the rebranding, the region’s premier competition formerly known as the AFF Mitsubishi Electric Cup, has also been renamed as the ASEAN Mitsubishi Electric Cup 2024.
Feb 28, 2024 20:02
Bharat Petroleum Corporation Limited (BPCL) has is pleased to introduce Olympic and World Javelin Champion Neeraj Chopra as the brand ambassador for their Premium Petrol ‘Speed’.
Feb 28, 2024 19:02
LOS ANGELES: Chinese sportswear brand ANTA has announced the global launch of the ANTA KAI 1, the first addition to Kyrie Irving's signature line of basketball footwear.   The sneaker design is touted as "a cultural mosaic" and has been curated by Anta US design director Jared Subawon, whose six-year tenure at the company has been marked by sneaker drops that "resonate deeply and push the boundaries of design".
Feb 26, 2024 19:02
BENGALURU: Ahead of the WPL’s second season, franchises are busy preparing, both on and off the field. In this regard, the UP Warriorz, who are owned by Capri Sports, have announced the Katrina Kaif-driven Kay Beauty as lead partner and EaseMyTrip and CarLelo as principal partners.
Feb 26, 2024 19:02
CHENNAI: India Yamaha Motor Pvt. Ltd. (IYM) Monday announced that it is now the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season.  Building upon the success of the first-ever MotoGP Bharat in 2023, IYM is proud to deepen its connection with the MotoGP.