Brands

Agilitas acquires exclusive rights for Lotto brand in India, Oz, SA

SportzPower Team

Apr 19, 2024 20:04

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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly.

Apr 04, 2024 19:04

Lexus announces new partnerships with PGA of America

PLANO, Texas: Lexus continues to diversify and strengthen its golf partnership strategy with a new addition from a historic name. Today, the luxury brand announced a new partnership with the PGA of America as the Official Vehicle of the PGA Championship, KitchenAid Senior PGA Championship, and the KPMG Women's PGA Championship.

Apr 04, 2024 19:04

GoPro title sponsor of MotoGP Gran Premio GoPro de Aragon

SAN MATEO, Calif.: GoPro, Inc. Wednesday announced title sponsorship of the MotoGP Gran Premio GoPro de Aragon motorcycle race weekend to be held at the MotorLand racetrack in Alcañiz, Spain, August 31 – September 1.

Apr 03, 2024 19:04

Agilitas Sports names Richard Zartman to lead footwear design

Agilitas Sports has appointed Richard Zartman, former design director for the Global Running Business unit at the adidasm as vice president of Footwear Design at the sportswear and athleisure solutions platform. As part of the founding team at Agilitas Sports, Richard will lead footwear design for Agilitas Group's portfolio of athletic sportswear brands.

Apr 03, 2024 19:04

45+ new brands, 40+ new categories in 1st 7 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 7 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 03, 2024 19:04

Asian Paints appoints Virat Kohli as brand ambassador

Asian Paints, a paint and décor company, announces the onboarding of Virat Kohli as the brand ambassador for their upcoming new launch - Neo Bharat Latex Paint. Asian Paints has consistently introduced products that redefine standards, and Neo Bharat Latex Paint is set to galvanise the category yet again.

Apr 03, 2024 18:04

Evocus adds electrolytes drink mix to product portfolio

Evocus, India’s first natural black alkaline water, adds a new product to its portfolio with the launch of Evocus Hydration IV, an electrolytes drink mix.

Apr 02, 2024 19:04

U.S. Polo Assn. targeting $1bn retail sales in India

WEST PALM BEACH, Fla: USPA Global has announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has delivered a record $2.4 billion in global retail sales in 2023.

Apr 01, 2024 19:04

Bisleri partners with 5 IPL teams as official hydration partner

Bisleri International on Monday said it has inked agreements with five IPL teams as official hydration partner. These teams include Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru.

Apr 01, 2024 18:04

PUMA launches road sense campaign with Delhi Capitals squad

Sports brand PUMA India has released a campaign with partner Delhi Capitals’ players - Rishabh Pant, Ishant Sharma and Yash Dhull - to engage with the team’s fanbase.

Mar 28, 2024 18:03

Paris '24: IOC TOP sponsor Samsung inks deals with 3 Oly sports

IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

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