Brands

BOSTON: Whoop, the human performance company, has announced Cristiano Ronaldo, the legendary football icon, as an official global ambassador and investor. 

This represents one of Ronaldo's most significant investments to date. Ronaldo joins the company’s growing roster of global ambassador investors, including Patrick Mahomes, Michael Phelps, Eli Manning, Rory McIlroy, and more. 

Announced Monday morning (US time) on Instagram Live, this partnership signifies the company’s global growth trajectory and commitment to revolutionizing the world of human performance.

Sep 18, 2018 19:09
MELBOURNE: Just days after confirming its title sponsorship deal with France’s Coupe de Ligue football competition, Indian MNC Balkrishna Industries Ltd. (BKT) was named on Tuesday as the official tire supplier of Australia’s premier T20 cricket competition, the KFC Big Bash League till 2021. 
Sep 18, 2018 19:09
MUMBAI: Leading private life insurance company IDBI Federal Life Insurance on Tuesday named cricket legend Sachin Tendulkar as its first ever brand ambassador. Tendulkar has previously been associated with IDBI as the face of the firm’s marathon events since 2016. 
Sep 18, 2018 13:09
MUMBAI: WPP, the world’s leading communication services company has appointed Mel Edwards as the global CEO of Wunderman, its digital agency. Edwards will be replacing Mark Read, who was elevated to the position of CEO at WPP, Exchange4Media reports.
Sep 18, 2018 13:09
DUBLIN: Mixed Martial Arts (MMA) champion Conor McGregor of UFC fame announced on Monday that his company, Eire Born Spirits has launched an Irish whiskey brand ‘Proper No. Twelve’ in the country and the USA as part of its initial plans, which will evolve into expanding in other countries in 2019. Proximo has been named its global distribution partner. 
Sep 17, 2018 12:09
KOLKATA: India is all set to host its first ever world event in chess as the tournament is set to take place at one of the cultural hubs in the city, the Indian Council for Cultural Relations, from 9 to 14 November. It has also confirmed Tata Steel as its principal sponsor and will be known as ‘Tata Steel Chess India’.
Sep 14, 2018 15:09
MANCHESTER: Premier League champions Manchester City have much to rejoice not just on the field, but off it as well. In its annual report, the club posted revenues of £500.5 million ($657 million) which is an all-time record and marked a whopping 44% increase in revenue since 2013. 
Sep 14, 2018 15:09
ZURICH: UEFA announced on Thursday that leading logistics company FedEx Express will continue to remain an official sponsor of the Europa League as per a renewed agreement that will last till 2021. The deal was brokered by UEFA’s exclusive marketing agency, TEAM Marketing AG. 
Sep 12, 2018 13:09
NEW DELHI: Rooter, India’s first-of-its-kind live sports social engagement platform has signed up former India opener and popular Hindi commentator, Aakash Chopra for the upcoming Asia Cup 2018 in the UAE to be the face of the app. 
Sep 11, 2018 17:09
VIENNA: One of the rising stars in the ATP circuit, World No.9 Dominic Thiem’s matches can be viewed by audiences free of costs in his home country, Austria on kia.com, the official website of the global automobile manufacturer, Kia Motors. Kia also happens to be one of Thiem’s top sponsors.
Sep 10, 2018 17:09
MELBOURNE: Indian technology major Infosys has been named the official digital innovation partner of the Australian Open, the first Grand Slam of the tennis calendar.