Brands

Sep 20, 2018 11:09
NEW DELHI: Former India captain MS Dhoni has joined Hindi film actor Irrfan Khan as brand ambassador of Mastercard’s cash-to-digital campaign, the company confirmed at an event in the city on Wednesday.
Sep 19, 2018 13:09
NEW DELHI: German sportswear giant adidas on Tuesday pointed out unstable import duty rates that too without warning on most occasions in India as one of the biggest obstacles for the company when it comes to its operations and future investment planning, Press Trust of India reports.
Sep 19, 2018 12:09
MUMBAI: Next Wave Multimedia, the gaming technology subsidiary of Nazara Technologies has inked a 3-year licensing deal with Cricket Australia (CA) to launch the official game on mobiles and smartphones of the KFC Big Bash League (BBL) and the Rebel Women’s Big Bash League (WBBL), two of the world’s premier domestic T20 competitions.  
Sep 19, 2018 09:09
NEW DELHI: The Indian arm of German sportswear giant adidas announced here Tuesday the appointment of India's teenage track sensation Hima Das as its new brand ambassador. adidas is Das’s first endorsement deal. While financial terms were not disclosed, Mint reports Das's annual endorsement fee as between Rs 1-1.5 million, along with racing and training brand merchandise.
Sep 18, 2018 19:09
LAUSANNE: The International Olympic Committee (IOC) announced on Tuesday that Allianz, the German insurance company will be inducted into its prestigious ”Worldwide Olympic Partner” (TOP) Programme from 2021 to 2028.
Sep 18, 2018 19:09
MELBOURNE: Just days after confirming its title sponsorship deal with France’s Coupe de Ligue football competition, Indian MNC Balkrishna Industries Ltd. (BKT) was named on Tuesday as the official tire supplier of Australia’s premier T20 cricket competition, the KFC Big Bash League till 2021. 
Sep 18, 2018 19:09
MUMBAI: Leading private life insurance company IDBI Federal Life Insurance on Tuesday named cricket legend Sachin Tendulkar as its first ever brand ambassador. Tendulkar has previously been associated with IDBI as the face of the firm’s marathon events since 2016. 
Sep 18, 2018 13:09
MUMBAI: WPP, the world’s leading communication services company has appointed Mel Edwards as the global CEO of Wunderman, its digital agency. Edwards will be replacing Mark Read, who was elevated to the position of CEO at WPP, Exchange4Media reports.
Sep 18, 2018 13:09
DUBLIN: Mixed Martial Arts (MMA) champion Conor McGregor of UFC fame announced on Monday that his company, Eire Born Spirits has launched an Irish whiskey brand ‘Proper No. Twelve’ in the country and the USA as part of its initial plans, which will evolve into expanding in other countries in 2019. Proximo has been named its global distribution partner. 
Sep 17, 2018 12:09
KOLKATA: India is all set to host its first ever world event in chess as the tournament is set to take place at one of the cultural hubs in the city, the Indian Council for Cultural Relations, from 9 to 14 November. It has also confirmed Tata Steel as its principal sponsor and will be known as ‘Tata Steel Chess India’.