Brands

Cricket Scotland has announced Karnataka Milk Federation's dairy brand Nandini as the official sponsor of the Scotland men’s team at the upcoming ICC Men’s T20 World Cup 2024.

The Nandini logo will be present on the leading arm of the new Scotland men’s playing shirts at the tournament, which takes place in West Indies and USA and begins on 2 June.

Claire Drummond, Cricket Scotland Commercial manager, said: “We’re delighted to partner with Nandini ahead of what will be an exciting T20 World Cup campaign for our squad and supporters.

Apr 01, 2021 12:04
LONDON: The ATP Tour and Tennis-Point Wednesday announced a multi-year partnership, which sees the global tennis online retail platform become the Official Racket Sports Products Retailer of the ATP Tour until 2025.
Apr 01, 2021 11:04
HYDERABAD: Kansai Nerolac Paints Ltd will continue its association with Sunrisers Hyderabad for the Indian Premier League’s 14th edition.  As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap.  The engagement will also witness on-ground branding on the perimeter board and giant screen.
Apr 01, 2021 11:04
BENGALURU: : Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming platform, announced today that MPL has come on board as the principal sponsor for KKR on a three-year sponsorship deal. MPL and KKR have forged a strong partnership that brings together the proficiencies the two brands have in the field of sports, e-sports, and entertainment.
Mar 31, 2021 20:03
MUMBAI: Ahead of the 14th edition of Vivo Indian Premier League, the (final?) sponsor tally for official broadcaster Star Sports is 17. Star Sports had last week unveiled a list of 14 sponsors and the latest additions to the list are Cred, Garnier Men, and Havells Fans.  A TVC launched Tuesday confirmed the three new sponsors, exchange4media reports.
Mar 30, 2021 17:03
MUMBAI: Global IT services consulting and business solutions organisation, Tata Consultancy Services (TCS) on Tuesday unveiled a new brand statement, ‘Building on Belief’, to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth.
Mar 30, 2021 15:03
MUNICH: Close on the heels of scoring a landmark shirt sponsorship deal with Premier League giants Manchester United FC, global software company TeamViewer has inked a new official partnership with Mercedes-AMG Petronas Formula One Team and Mercedes-EQ Formula E Team.
Mar 30, 2021 13:03
BENGALURU: A little over four years after PUMA laced up with Team India captain Virat Kohli on an eight-year endorsement deal worth a record-busting Rs 1.1 billion, the global sports brand Tuesday signed a strategic long-term partnership with his Indian Premier League franchise Royal Challengers Bangalore, as official kit partner for the upcoming IPL season and beyond.
Mar 26, 2021 17:03
LONDON: Formula 1 and Zoom Video Communications, Inc Friday announced that they have entered a new extensive, multi-year partnership consisting of multiple touchpoints across the upcoming 2021 FIA Formula One World Championship racing season and beyond.
Mar 26, 2021 16:03
MUMBAI: TVS Srichakra Ltd., one of India’s leading manufacturers of 2 & 3 wheeler and off-highway tyres, will power the MMSC Motorcycle Endurance Race 2021. 
Mar 26, 2021 15:03
NEW DELHI: Delhi Capitals Friday announced Evolut Wellness as one of the team’s official partners for the upcoming season of the Indian Premier League. Evolut Wellness, founded in 2020, believes in taking a holistic approach towards wellness by combining yoga, exercise, and healthy eating.