Sportswear brand New Balance has launched an exclusive brand outlet in Mumbai as part of its strategic expansion plan for India. Located on the metro’s Linking Road, the store was inaugurated by cricketer and brand ambassador Pat Cummings.
New Balance recently launched an India subsidiary and its new Mumbai store is designed to mix sports and culture, showing its vision for continued expansion in the country. The Linking Road store’s design centres around central seating to promote community building and red overhead lighting mirrors New Balance’s striking logo.
