MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Jan 09, 2024 19:01
The Board of Control for Cricket in India Tuesday announced Campa and Atomberg Technologies as official partners for the BCCI domestic and international season 2024-2026.
Campa, a legacy brand under the Reliance Consumer Products umbrella, will leverage this association to announce a "range of products and provide fans with a new-age experience at the stadiums".
Jan 09, 2024 17:01
Global sports icon and golf superstar Tiger Woods has played his last tournament as a Nike ambassador.
Woods, who has worn Nike apparel since first signing with the company in 1996, announced via a statement on Monday on social media that his time with the world's most valuable sports brand had come to an end. He did not, however, share any details on future endorsement plans.
Jan 09, 2024 17:01
South Korea-based sportswear major Fila Holdings Corporation has promoted Todd Klein to the newly created position of global brand president of the Fila brand.
In addition to his current responsibilities, Klein, who has headed Fila’s US division for a year, will assume accountability for all label business operations, encompassing worldwide product and marketing initiatives, the company declared.
Jan 08, 2024 20:01
Hero MotoSports Team Rally, the motorsport team of the world’s largest manufacturer of motorcycles and scooters - Hero MotoCorp, powered through a long and challenging second stage of Dakar 2024, with all three riders finishing in good positions.
Dec 27, 2023 10:12
The International Cricket Council (ICC) and Coca-Cola Tuesday announced an eight-year extension of their ongoing global multi-million dollar partnership encompassing ICC World events across all three formats, up until the end of 2031.
Dec 22, 2023 18:12
BENGALURU: Acer India Friday introduced a gaming competition in collaboration with football legend Sunil Chhetri - "Score with Sunil".
Dec 22, 2023 18:12
New Zealand Cricket announced Thursday that Manchester-based sportswear brand Castore is to become the official outfitter for the Blackcaps and White Ferns teams – and their fans, from the start of next summer.
Dec 21, 2023 18:12
BENGALURU: Japanese sports performance brand ASICS is eyeing expansion in India by adding 50 new stores by 2025.
In a press release issued Wednesday, ASICS stated that its first mono-brand store would open in 2026, giving Indian consumers access to an expanded global product portfolio.
Dec 19, 2023 18:12
ENGLEWOOD CLIFFS, N.J.: Unilever beauty brand Dove will be featured in a TV commercial during the 2024 Super Bowl with a 30-second TV commercial, which will premiere in the first quarter of American football's biggest night.
Dec 19, 2023 16:12
MUMBAI: Iodex, a trusted pain relief brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), Tuesday announced the launch of its new advanced product - 'Iodex UltraGel+’.