Brands

Jan 04, 2021 18:01
KUALA LUMPUR: The Asian Football Confederation (AFC) Monday launched a range of new logomarks and visual identities for its major national team tournaments - the AFC Asian Qualifiers, AFC Asian Cup, AFC Women’s Asian Cup, AFC U23 Asian Cup, and the annual club competitions - the AFC Champions League and AFC Cup. 
Dec 23, 2020 18:12
WHITLEY, UK: Land Rover’s most capable and durable 4x4 is taking on the ultimate all-terrain challenge with two Defender 110 support vehicles destined for the Dakar Rally 2021.  The rally is one of the toughest sporting events in the world and the production-spec models will support ambitious new Dakar Rally and Prodrive-backed team, Bahrain Raid Xtreme (BRX) throughout the 7,646 kilometre race.
Dec 22, 2020 18:12
HONG KONG: HSBC, one of the most prolific supporters of world golf, had announced a renewal of three key pillars of its global golf brand partnership portfolio: the HSBC Women’s World Championship in Singapore, the World Golf Championships - HSBC Champions in Shanghai and the CGA-HSBC China Junior Golf Programme.
Dec 16, 2020 17:12
KUALA LUMPUR: The Asian Football Confederation (AFC) Wednesday announced the extension of its partnership with Continental Tires for the upcoming four-year rights cycle. The German manufacturer will continue to be the Official Tire Partner of the AFC national team competitions and the exclusive sponsor in the tire category.
Dec 15, 2020 19:12
JAMSHEDPUR: The Tata Steel Group and PGTI will be hosting the Tata Steel Tour Championship at the Beldih and Golmuri golf courses in Jamshedpur from December 17 to December 20. The event offers a handsome prize purse of Rs 15 million and will feature a field of 125 professionals.
Dec 14, 2020 16:12
MUMBAI: ŠKODA AUTO India, in partnership with Twitter India has introduced a unique ‘speed challenge’ game exclusive for the digital audience.  The game went live Monday and interested participants have to log on to https://tweet.octaviarsspeedchallenge.com/ to play the game. The game promises to replicate the "same thrill that is felt" while reaching 0-100 kmph in 6.6 seconds in the new OCTAVIA vRS 245.  
Dec 14, 2020 15:12
LONDON: McLaren Group announced Sunday that it has signed a deal to attract significant new long-term investment into McLaren Racing led by MSP Sports Capital, the US-based sports investment group, to help drive its plan to return to the top in Formula 1 and continue its growth as a global sports franchise. 
Dec 11, 2020 16:12
LONDON: Unilever Thursday announced an official partnership with The Hundred ahead of the launch of the new cricket competition in summer 2021.
Dec 09, 2020 11:12
MUMBAI: The National Basketball Association (NBA) and Harman have announced a multiyear marketing partnership that makes Harman and its JBL brand the official headphone, speaker, and audio partner of the NBA in India.
Dec 08, 2020 15:12
ATLANTA: The Atlanta Hawks and global sports and lifestyle brand adidas have officially inked a multi-year partnership that covers a wide variety of marketing integrations on and off the court, highlighting some of the hottest young stars of the NBA and engaging thousands of youth athletes across Georgia.