Brands

Aug 22, 2022 15:08
CHENNAI: Hero Indian Super League side Chennaiyin FC (CFC) have extended their partnership with men's grooming brand, Biker’s for the 2022/23 season as the club's associate sponsor. Biker’s, the CavinKare group's men's grooming brand, has been associated with the two-time ISL champions since last season when it came on board as the club's Official Partner.
Aug 18, 2022 18:08
LOS ANGELES: Five-time Major League Soccer champions LA Galaxy and Herbalife Nutrition have extended their long-running partnership in a multi-year, multi-million-dollar renewal agreement. 
Aug 18, 2022 15:08
MUMBAI: Global brand consultancy Interbrand has appointed four executives in elevated and new roles, with the stated goal in mind to "drive strategic partnerships, accelerate growth, and burgeon overall enterprise value".
Aug 13, 2022 14:08
SINGAPORE: Auric International Markets Limited (AIMS), one of the world’s leading financial brokers, announced Saturday its Asian partnership with top German football club Borussia Dortmund (BVB) for the 2022-2023 season.  This marks AIMS’ first foray into sports sponsorship as part of its strategy to expand its global portfolio. The deal was brokered by SPORTFIVE, BVB’s exclusive commercial rights agency.
Aug 13, 2022 13:08
MUMBAI: Beer brand Budweiser will “drop” prizes in select destinations in the lead up to the FIFA World Cup Qatar 2022. 
Aug 13, 2022 12:08
NEW DELHI: The Telugu Yoddhas, GMR Sports’ franchise for the inaugural Ultimate Kho Kho (UKK) League, have unveiled their new jersey. 
Aug 12, 2022 08:08
MUMBAI: Sports nutrition supplements start-up BUILD has collaborated with actor Tiger Shroff to launch a customised new series of health supplements. Through this strategic partnership, Tiger’s brand PROWL forays into the health and nutrition category. 
Aug 12, 2022 06:08
NEW YORK: Premium experiences company Legends has appointed two sports and entertainment industry executives to oversee marketing, creative, content, communications and events for the growing global data intelligence-fueled company.  Melvin Lenzy has joined as chief brand & innovation officer and Matt O’Neil as chief content & experience officer.
Aug 11, 2022 16:08
MUMBAI: The much-awaited Asia’s prestigious Tata Mumbai Marathon (TMM) is back after a two-year pandemic-induced hiatus. The World Athletics Elite Label Road Race continues with its tradition of being held on the third Sunday of the new year – this time on January 15, 2023.
Aug 10, 2022 15:08
MUMBAI: Hyperice, a global high-performance wellness brand specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy, has announced the launch of the Hypervolt Go 2, in India.  The Hypervolt Go 2 offers noticeable upgrades over the original handheld massage gun, the Hypervolt Go.