Brands

Ferrari and HP Inc. have announced a multi-year title partnership. 

The partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.

Jul 25, 2022 17:07
NEW DELHI: The Telugu Yoddhas, GMR Sports’ franchise for the inaugural Ultimate Kho Kho (UKK) League season, have unveiled their new logo. 
Jul 22, 2022 18:07
MUMBAI: Paytm - the Board of Control for Cricket in India’s title sponsor for international cricket at home - has opted out of the deal that runs till March 31, 2023. The fintech company has reportedly transferred the rights to Mastercard.  As per Hindustan Times, the tripartite deal is similar to how BYJU'S took over BCCI jersey rights from Oppo.
Jul 20, 2022 18:07
NEW DELHI: Underdog Athletics, exclusive India distributor and licensee for Under Armour, has announced a partnership with Olympic champion Neeraj Chopra. 
Jul 18, 2022 18:07
MUMBAI: Chinese smartphone brand OPPO Monday announced it will partner with UEFA across different UEFA competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA Youth League Finals for the next two seasons. The limited two-season deal is becuase UEFA’s current three-year club competitions commercial cycle ends with the 2023-24 season.
Jul 13, 2022 18:07
MUMBAI: Neem Ayu, an ayurvedic brand for haircare and skincare has recently launched with Indian cricket star Smriti Mandhana as the brand face for their shampoos & hair oils. In addition to this, Smriti has also invested in the brand and will be part of their growth journey.
Jul 12, 2022 16:07
AHMEDABAD: Adani Sportsline, the sports arm of the Adani Group, Tuesday announced the name of its team in the UAE International League T20 (ILT20) as 'Gulf Giants’. The 'Gulf Giants' is an extension of Adani Sportsline's brand - Gujarat Giants. 
Jul 12, 2022 16:07
NEW DELHI: India's public broadcaster Prasar Bharati Tuesday unveiled its new logo.  In the earlier format, the corporate office of Prasar Bharati used both AIR and Doordarshan logos on both the sides of the written text ‘PRASAR BHARATI’ along with the Indian emblem in the middle, DPS Negi, Member (Personnel), Prasar Bharti, said. 
Jul 12, 2022 16:07
MUMBAI: Esports team GodLike Esports has joined hands with Wings to create a co-branded soundwear collection - the ‘GodLike limited edition earbuds’.  The limited-edition collection will be available across multiple platforms including Amazon, Flipkart, Myntra, PayTM and Tata Cliq. Fans can join the waitlist to be the first to get their hands on the products.
Jul 08, 2022 17:07
MUMBAI: Extending their recent #HairyMasculinity campaign, Beardo’s new digital film features its brand ambassador - all-rounder Ravindra Jadeja - further strengthening the brand’s positioning on "rugged masculinity". Playing off the comparisons between life on and off the field, the film celebrates the spirit of competitive aggression.
Jul 08, 2022 16:07
MUMBAI: Piramal Realty, the real estate arm of the Piramal Group, unveiled its new campaign #TheFutureStartsAtHome featuring its brand ambassador Rahul Dravid for its portfolio of residential projects comprising Piramal Aranya (Byculla), Piramal Mahalaxmi (Jacob Circle), Piramal Revanta (Mulund) and Piramal Vaikunth (Thane).