Brands

Scuderia Ferrari and HP flag off multi-year title partnership

SportzPower Team
Apr 25, 2024 13:04

Ferrari and HP Inc. have announced a multi-year title partnership. 

The partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.

Sep 22, 2020 14:09
Sunfeast official partner to Royal Challengers Bangalore
BENGALURU: ITC’s Sunfeast has announced a collaboration with Royal Challengers Bangalore, to engage with audiences during the Indian Premier League 2020. The brand will take forward its thought of #ALotCanHappenInside further in this tournament.
Sep 21, 2020 14:09
RCB adds Optimum Nutrition to sponsor roster
BENGALURU: Optimum Nutrition, which lays claim to being the world's #1 selling sports nutrition powder brand, is teaming up with the Indian Premier League franchise Royal Challengers Bangalore as their ‘official nutrition partner’ for this IPL season being held in the UAE. 
Sep 18, 2020 18:09
LIONEL MESSI
Messi wins legal battle to register his name as a trademark
FOOTBALL SUPERSTAR LIONEL MESSI has won a nine-year legal battle to register his name as a trademark, with the European Union's top court ruling in his favour. The European Court of Justice (ECJ) in Luxembourg dismissed an appeal moved by a Spanish cycling company Massi and the EU’s Intellectual Property Office (EUIPO) over trademark rights related to his logo.
Sep 18, 2020 17:09
Indian Football Association logo
IFA scores commercial rights agreement with Accord Sports VDK
KOLKATA: The Indian Football Association (IFA), governing body of the Beautiful Game in West Bengal, on Thursday announced outdoor advertising firm Accord Sports VDK as their new commercial partner.
Sep 17, 2020 19:09
Dhoni OPPO
Ahead of IPL 2020, OPPO signs on MSD as brand ambassador
MUMBAI: This is interesting. Just ahead of the Indian Premier League 2020, and in the middle of all the social media-driven anti-China brouhaha, Chinese smartphone brand OPPO has signed on Indian cricket's "Mr Patriot" MS Dhoni himself, as brand ambassador. 
Sep 16, 2020 19:09
Mumbai Indians logo
MI adds 4 global brands to sponsor roster, matches 2019 revenues
MUMBAI: Mumbai Indians has set a new benchmark in sponsorship sales with strong previous seasons performances, enabling the defending champions to register an enviable growth in its tally of brand associations for IPL 2020 and beyond. 
Sep 16, 2020 19:09
LupinLife brand is CSK's 'Hygiene Partner - Digital'
MUMBAI: LupinLife’s ‘LupiSafe Hand Sanitizer’ announced today its association as the official Hygiene Partner - Digital for the three-time IPL champions Chennai Super Kings (CSK) in the 13th edition of the Indian Premier League (IPL 2020).
Sep 16, 2020 19:09
Hansa Research
Hansa Research launches IPL brand performance tracker
MUMBAI: Hansa Research has launched a syndicated study IPLomania, to delve into how brands can exploit the opportunity in a relatively new version of the Indian Premier League. From a marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.
Sep 16, 2020 18:09
boAt is ‘Official Audio Partner’ for six IPL teams
MUMBAI: boAt has become the official audio sponsor for six IPL teams - Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.
Sep 16, 2020 18:09
Manchester City Nexen renewal
Man City scores multi-yr Nexen Tire sponsorship extension
MANCHESTER CITY ANNOUNCED WEDNESDAY it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.
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