Brands

Oct 19, 2020 18:10
KOCHI: Kerala Blasters FC announced Monday that Reyaur Sports, for a second year running, will continue as the official Kitting and Merchandise Partner of KBFC for Hero ISL Season 7 (2020-21). 
Oct 19, 2020 17:10
NYON, Switzerland: Mastercard Monday announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023.
Oct 19, 2020 17:10
LONDON: Premier league title holders Liverpool FC have signed a multi-year agreement that will position travel platform Expedia as a principal partner of the club, landing on the shirt sleeve of both men's and women's team kit. The Expedia sleeve patch debuted on the Reds’ strip during the Premier League clash with Everton at Goodison Park on Saturday.
Oct 19, 2020 16:10
MUMBAI: Indian full-stack auto tech company CarDekho Monday announced its latest campaign for CarDekho Gaadi Store under the theme ‘Karo India Forward, Karo Gaadi Forward’ with brand ambassadors Rahul Dravid and Mahesh Babu. 
Oct 19, 2020 16:10
KOLKATA: Freshly minted Hero Indian Super league franchise East Bengal FC unveiled their new logo and name at the weekend. The storied club, in which Shree Cement are the now controlling stakeholders, has been rebranded as Sporting Club East Bengal (SC East Bengal). 
Oct 16, 2020 17:10
MUMBAI: Ace Indian cricketer and Captain of Mumbai Indians, Rohit Sharma has been signed up by India’s leading beauty accessories brand, Vega, for its men’s personal grooming electronics range under the ‘Vega Men’ brand.  
Oct 15, 2020 16:10
MUMBAI: Sourav Ganguly's reign as the president of the world's richest and most powerful cricket board may have nothing worth writing home about, but the visibility that the position has given him has certainly added sheen to his endorsements portfolio.
Oct 09, 2020 18:10
MUMBAI: Chennai Super Kings' captain Mahendra Singh Dhoni has emerged on top of the list among celebrities while E-learning firm BYJU'S was the most recalled brand, in the ongoing Indian Premier League.
Oct 08, 2020 11:10
NEW DELHI: Commonwealth Games Bronze medal winning shuttler Chetan Anand has been named the brand ambassador of India's first-ever badminton brand 'Transform', which launched virtually on Wednesday. Anand, a former world no.10 and the men's singles Bronze medal winner at the 2006 Melbourne Commonwealth Games, is also an Arjuna Awardee.
Oct 07, 2020 16:10
MUMBAI: IMG-Reliance, the sports arm of Reliance Industries Ltd, has closed 36 deals across multiple brands and franchises for the ongoing Indian Premier League season, including with the Indian cricket board.  A joint venture and the single largest firm in sports marketing, licensing and sponsorship in India, IMG-Reliance, has raised record revenues, which the agency asserts is twice last year's earnings.