Brands

Feb 27, 2018 16:02
NEW DELHI: The Indian Olympic Association (IOA) Monday announced Edelweiss Financial Services Limited, as sponsor of the Indian contingent for 2018 Commonwealth Games 2018, 2018 Asian Games and 2020 Olympic Games as well as National Games 2018 and 2019. 
Feb 21, 2018 14:02
PARIS: Renault Sport Formula One Team and Alibaba’s Tmall will partner for the 2018 FIA Formula One World Championship, with the logo of the Chinese B2C marketplace – the Tmall Cat – being displayed prominently on the Renault RS 18 F1 Challenger. Further details of the partnership will be released in March.
Feb 21, 2018 13:02
MUMBAI: Bridgestone India, a subsidiary of one of the world’s leading tyre and rubber companies, has announced partnerships with new members of ‘Team Bridgestone’ under its global Olympic partnership. 
Feb 16, 2018 13:02
MUMBAI: Baseline Ventures, a sports marketing, celebrity management and brand licensing firm, has achieved billings of  over Rs 1 billion in 2017.  
Feb 14, 2018 14:02
NEW YORK: The US athletic footwear industry grew by 2 per cent in 2017, generating $19.6 billion in sales, according to global information company The NPD Group. Unit sales also grew by 2 per cent and average selling price remained flat, at $58.16.
Feb 14, 2018 12:02
MUMBAI: The active wear market is seeing more action with one more celebrity, Tiger Shroff, launching Prowl, his clothing and accessories brand. Created and owned by the Bollywood star and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre, the brand is expected to retail in stores and online platforms from June 2018.
Jan 23, 2018 06:01
IT IS VIRAT all the way. Good, bad, and ugly. Let us start with the good. The Indian skipper has swept the annual ICC awards, being named as both the cricketer and captain of the year. He became only the fourth Indian to win the Sir Garfield Sobers Trophy for Cricketer of the Year, and the ODI Cricketer of the Year award. ICC has also picked him as the captain for the Test and ODI teams of the year.
Jan 19, 2018 12:01
MUMBAI: Rupinder Pal Singh, India's drag-flick specialist and penalty corner expert, has signed up with Cornerstone Sport, the Mumbai-based brand consultant  and talent representation agency. Cornerstone will work with the hockey ace on the management of his brand endorsements, commercial engagements and appearances. 
Jan 19, 2018 06:01
The 2018 Mumbai Marathon is a landmark one as it marks the 15th edition of this iconic run, which has positioned the country's financial capital as one of the premier races across the globe. With the Tata group inking a 10-year deal to be the title sponsor of one of the world's top 10 marathons, the stature of this event has only been raised further.
Dec 21, 2017 12:12
MUMBAI: Former India captain M S Dhoni has partnered Run Adam, a sporting talent app to create an analytics-based sporting ecosystem app to help support and develop sporting talent in India.