Brands

Cricket Scotland has announced Karnataka Milk Federation's dairy brand Nandini as the official sponsor of the Scotland men’s team at the upcoming ICC Men’s T20 World Cup 2024.

The Nandini logo will be present on the leading arm of the new Scotland men’s playing shirts at the tournament, which takes place in West Indies and USA and begins on 2 June.

Claire Drummond, Cricket Scotland Commercial manager, said: “We’re delighted to partner with Nandini ahead of what will be an exciting T20 World Cup campaign for our squad and supporters.

Jan 19, 2018 06:01
The 2018 Mumbai Marathon is a landmark one as it marks the 15th edition of this iconic run, which has positioned the country's financial capital as one of the premier races across the globe. With the Tata group inking a 10-year deal to be the title sponsor of one of the world's top 10 marathons, the stature of this event has only been raised further.
Dec 21, 2017 12:12
MUMBAI: Former India captain M S Dhoni has partnered Run Adam, a sporting talent app to create an analytics-based sporting ecosystem app to help support and develop sporting talent in India. 
Dec 21, 2017 10:12
MUMBAI: Indian skipper Virat Kohli has overtaken Bollywood star Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report. Kohli’s brand value was $144 million, up 56 per cent from last year, with Shah Rukh Khan coming in second at $106 million.
Dec 20, 2017 11:12
THE FIRST CHALLENGE that faced Vighnesh Shahane when he took over as CEO at IDBI Life Insurance five years ago was to help build brand trust in the consumer's mind, in an already cluttered market.
Dec 20, 2017 11:12
THE FIRST CHALLENGE that faced Vighnesh Shahane when he took over as CEO at IDBI Life Insurance five years ago was to help build brand trust in the consumer's mind, in an already cluttered market.
Dec 19, 2017 11:12
MUMBAI: Sportswear giant adidas is folding up its Digital Sports unit, the business division responsible for its fitness trackers and other wearable products.
Dec 14, 2017 10:12
MUMBAI: The Premier Badminton League (PBL) scheduled to start on 23 December, has retained Vodafone as its titled sponsor, while getting Indian Oil Servo on board as co sponsor. Bajaj Electricals and Bisleri have also been signed on as sponsors by the PBL, reports the Economic Times.
Dec 07, 2017 10:12
MUMBAI: Tata Sons have struck a five year sponsorship deal with India’s only ATP event, which will now be called the Tata Open Maharashtra 2018. Adar Poonawalla has come in as presenting sponsor, using the January 1-6, 2018 tournament at the Balewadi sports complex to showcase the Clean City Initiative, reports The Hindu.
Dec 04, 2017 10:12
MUMBAI: Kingfisher has been signed on as principal sponsor by FC Goa for the fourth season of the Hero Indian Super League.  Kingfisher is already associated with sport in the country through its partnerships with East Bengal, Mumbai Indians, Royal Challengers Bengaluru, Kolkata Knight Riders and even Formula One team, Force India.
Nov 21, 2017 10:11
MUMBAI: Alcis Sports has signed on cricketer Shikhar Dhawan as its brand ambassador for a period of two years. Alcis  will soon launch a marketing campaign featuring the the Indian opener, spanning print, digital, events and retail marketing, says a company statement.