Brands

Shiv Naresh Sports has appointed Maverick Global as its digital marketing and communications partner.

Per an official release, Maverick Global will strategically develop "impactful campaigns aligned with Shiv Naresh’s objectives to enhance its digital presence among Gen-Z and Millennials". Leveraging innovative digital strategies, Maverick India aims to solidify Shiv Naresh’s position in the sports industry through targeted campaigns catering to sports enthusiasts.

Feb 13, 2024 19:02
BENGALURU: Casualwear brand United States Polo Association (USPA) has unveiled its new brand store in Jayanagar, Bengaluru. 
Feb 13, 2024 19:02
LONDON: McLaren Racing Monday announced Optimum Nutrition, the world’s number one sports nutrition brand, as Official Sports Nutrition Partner of the McLaren Formula 1 Team for the 2024 season and beyond.
Feb 13, 2024 17:02
"Sun Day Red", Tiger Woods' next chapter in sportswear after recent his split from Nike, was officially unveiled alongside TaylorMade. The new signature line of the golfing legend will feature apparel and footwear. 
Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 13, 2024 15:02
MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem. 
Feb 09, 2024 18:02
Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity ‘Startup Power Play’ for start-ups in India. This initiative invites startups to craft a crisp 60-second commercial, strategically positioned to captivate audiences during each IPL match.
Feb 08, 2024 19:02
Gulf carrier Etihad Airways on Thursday entered into an agreement with the Indian Premier League franchise Chennai Super Kings (CSK) as its official sponsor. The partnership will cover CSK's events and platforms, while its players' jerseys will display the Etihad logo.
Feb 08, 2024 18:02
HERZOGENAURACH, Germany: Sports company PUMA has appointed Julie Legrand as senior director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s strategic priority to elevate the brand.
Feb 07, 2024 17:02
The Ladies European Tour (LET) has announced adidas as its Official Apparel Supplier for the next three years ahead of the 2024 season getting underway. adidas will provide uniform, footwear, and accessories to all LET staff, ensuring that they have functional yet fashionable clothing as they travel the world, working in all conditions whilst staging world-class tournaments for their members.
Feb 07, 2024 17:02
Under Armour has announced the appointment of Kevin Ross as its new senior vice president, managing director of Europe, Middle East & Africa.  With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and YETI, Ross brings proven talent and regional expertise to the company. He will report to president and CEO Stephanie Linnartz.