MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Advertising
Apr 22, 2019 17:04
MUMBAI: The Star Re.Imagine Awards - recognizing creativity and innovation in the use of integrated media in advertising during the Indian Premier League – is back "in a bigger and better avatar".
Apr 17, 2019 16:04
BENGALURU: Riding high on the ongoing T20 fever this season, Max Life Insurance, one of India’s leading life insurers, Wednesday unveiled its latest ad campaign announcing its official life insurance partnership with Royal Challengers Bangalore.
Apr 16, 2019 14:04
MADRID: Interregional Sports Group (ISG) has agreed a three-season deal with MediaPro to acquire the rights for virtual perimeter and virtual goal-side advertising from high-profile games in LaLiga.
The package of 53 games will all feature either FC Barcelona, Real Madrid or Atletico Madrid with multi packaged geo-targeted broadcast feeds being distributed around the world.
Apr 12, 2019 16:04
MUMBAI: Star India-owned OTT platform Hotstar has appointed Ankit Desai as vice-president - digital sales strategy.
Desai joins Hotstar from Indian FMCG major Marico, where he was head - media & digital marketing, India & Global Centre of Excellence, a role he held for eight years.
Prior to this, Desai worked in marketing, communication and brand management for NDTV Imagine.
Apr 09, 2019 16:04
CHICAGO: Gatorade, the world's No.1 sports drink, has premiered its 2019 international campaign "Make Them Sweat," which features five-time Ballon d'Or winner and four-time UEFA Champions League winner, Leo Messi, and Manchester City FC star forward, Gabriel Jesus.
Apr 04, 2019 15:04
MUMBAI: Star India’s video streaming platform Hotstar is bringing #KoiYaarNahiFar, an exciting story about the VIVO IPL 2019 campaign.
#KoiYaarNahiFar has been conceptualized and created by the DDB Mudra Group.
Apr 04, 2019 15:04
BENGALURU: Royal Challenge Sports Drink has launched #ChallengeAccepted, a campaign that challenges gender-based stereotypes in cricket and spotlights a world of equality that will lead to a better tomorrow both on and off the field.
Apr 04, 2019 14:04
MUMBAI: Overall sports sponsorship in India saw a healthy growth of 12% in 2018 as against 14.1% in 2017, a report released by ESP properties - the entertainment and sports division of GroupM - avers. Sports advertising grew to Rs 77.62 billion.
Apr 01, 2019 14:04
MUMBAI: Navneet Education’s youth stationery brand, Youva, is releasing its new television commercial (TVC) starring brand ambassador Prithvi Shaw. The Youva campaign marks first TVC with the young batting prodigy, going on air in 2019.
Mar 28, 2019 13:03
PolicyX MUMBAI: PolicyX.com, an online insurance web aggregator confirmed Tuesday that former Indian batsman Virender Sehwag will be its new brand ambassador.