LAUSANNE: The International Olympic Committee (IOC) Wednesday announced that the IOC, the International Paralympic Committee (IPC), and the organising committees of the Olympic Games and Paralympic Games (OCOGs) Paris 2024, Milano Cortina 2026 and LA28 will together introduce a new global hospitality model.

Apr 06, 2021 14:04
BASEL, Switzerland: Tennis icon Roger Federer has enetered into a long-term cooperation agreement with Switzerland Tourism as its official brand ambassador to promote his native country globally. Further to the partnership, the compensation for his appearances as new ambassador for ST will go to the Roger Federer Foundation, supporting disadvantaged children in Switzerland.
Dec 10, 2020 16:12
NEW DELHI: One of the treasure troves of the country in terms of sportspersons and overall contribution to the Indian sporting landscape, the state of Jharkhand has certainly emerged as a hotbed for sports in recent years. 
Aug 24, 2020 17:08
DUBAI: The upcoming Indian Premier League (IPL) will give fillip to the UAE's key sectors - including travel, tourism, hospitality and logistics - and will reportedly contribute around Dh90 million ($24.5m) to the Gulf nation's economy.
Jul 18, 2020 14:07
MUMBAI: The Indian Premier League will kick off in the UAE from the last week of September, SportzPower can confirm, with the announcement to be made once the International Cricket Council (ICC) makes it official that the T20 World Cup, scheduled to be held in Australia in October-November, will not happen this year.
Jun 24, 2020 17:06
TOKYO: Japan 2019 was the most economically successful Rugby World Cup ever, with nearly £4.3 billion generated in economic output according to The economic impact of Rugby World Cup 2019 report published by EY Wednesday.
May 28, 2020 19:05
MUMBAI: The Tennis Premier League (TPL) is prepping for its third season. With team owners like Leander Paes, Sonali Bendre, Rakul Preet Singh, Aditi Rao Hydari and Divya Khosla Kumar backing the league, the next season will see a  host of changes, which will be announced as soon as the lockdown, necessitated by the COVID-19 panedemic, is eased.
Feb 08, 2020 13:02
MUMBAI: Tata Motors SOUL (SUV Owners United League) announced the commencement of its upcoming SOUL “Iconic Kutch Drive, Desert Trail, Bhuj” from 9th to 14th February. 
Jan 30, 2020 18:01
LONDON: Global ad spend on sports sponsorships is predicted to total $48.4 billion this year, up 5% and the strongest rise in a decade, according to a new report from marketing intelligence firm WARC.  Sports Sponsorship Investment, the latest global advertising trends report from WARC Data, notes how recent market growth has been buoyed by record investment ahead of the 2020 Tokyo Olympics. 
Jan 22, 2020 18:01
DUBAI: Expo 2020 Dubai has been announced as the principal sponsor of Indian Premier League franchise Rajasthan Royals. The one-year deal will see the Expo logo emblazoned on the front of the Royals’ jerseys for the duration of the season, which starts in March and lasts for eight weeks.
Jan 14, 2020 18:01
ABU DHABI: Thomas Cook (India) Ltd. has entered into a strategic long term agreement with Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, one of the world’s fastest growing leisure and entertainment destinations, to drive visitation in 2020 and beyond.